BA (Hons) Graphic Design
The course prepares you to not only inhabit the graphic design profession as we know it today, but also to wonder about, and be ready for, what it might become
About the courseThe course focuses on the diversity of contemporary graphic and communication design practice. The emphasis is on the development of an personal approach to the discipline. We place equal emphasis on intellectual and practical knowledge, and encourage the students to engage with both traditional and contemporary media and processes including: typography, photography, printmaking, film and video, and physical computation; and areas of application like: art direction, environmental design, exhibition design, motion graphics, editorial and self-publishing, user interfaces and user experience, and more.
BA (Hons) Graphic Design program is validated by University of Hertfordshire.
Course outlineThe course aims to provide a learning environment that will allow the students to build a conceptual, visual and technical ‘toolbox’ that will enable them to formulate and execute solutions to complex design problems.
We encourage our students to set aside traditional disciplinary divisions, and to engage in an open exploration of the unprecedented range of methodologies, processes, and media that a contemporary designer can operate within.
At the time of graduation students will have developed an individual approach to the field of graphic design, will be confident in their own intellectual and aesthetic decisions, and they will have the skills to promote themselves and their work to potential employers and clients
- Cultural, historical and professional contexts
- Visual languages appropriate to the practice of graphic design and illustration in relation to problems, markets and audiences
- Materials, techniques and processes relating to graphic design and illustration
- A process of project development and design realisation to standards of professional competence
Intellectual Skills - be able to:
- Exercise, in a creative design process, thorough research, analysis, selection and critical judgement
- Demonstrate a confidence and ability in the generation of ideas and approaches to solving visual communication problems, present arguments fluently and draw conclusions independently
- Demonstrate a willingness to explore visual languages, materials and techniques
- Develop levels of critical analysis and self reflection in response to research and ideas
- Present an appropriate range of solutions to design problems in critical response to set briefs and/or negotiated projects
- Make informed aesthetic, functional and intellectual judgements relative to the appropriate realisation of design ideas
Practical Skills - be able to:
- Produce, design and imagery to a professional standard using a range of materials for various audiences/contexts
- Demonstrate professional competence in the realisation, presentation and communication of design ideas and concepts in the field of visual communication
- Demonstrate professional competence in drawing and other core mark-making techniques, skills and mediums and be able to use these to convey meaning
- Demonstrate professional competence in typography, layout, composition, word and image juxtaposition, choice and use of paper, print processes, finishes and formats
Transferable Skills – be able to:
- Research, edit, organise and present information effectively to a range of audiences both traditionally and digitally
- Demonstrate a high level of personal responsibility and initiative in the management of self learning
- Identify personal strengths and learning through reflection and evaluation.
- Demonstrate effective communication skills through considered use of English Language, both orally and in writing
- Work effectively within a team in a variety of roles
- Respond flexibly to discussions, recommendations and change
- Demonstrate responsibility with regards to time and project management
- Effectively deploy a range of personal and entrepreneurial skills to meet their career aspirations.
What makes the course unique?
What makes the course unique?
An international career
Award winning work
Think it. Make it.
Hardware & Software
Year 1 (Level 4) is about core skills and finding the right pathway for you. The first semester will allow you to explore both graphic design and illustration, before choosing one to specialise in for the rest of the course. Teaching encourages creative thinking, the generation of ideas and problem solving, with hands-on workshops in software, typography and printmaking.
- Visual Communication (45 credits)
- Graphic Design Essentials Part 1 (45 credits)
- C&CS Level 4 Graphic Design and Illustration (30 credits)
Year 2 (Level 5) focuses on professional projects, emphasising commercial constraints and expectations. It includes high-profile live projects which allow you to develop a real understand of what employers expect. Students also explore areas like digital design, interaction, and motion graphics.
- Graphic Design Essentials Part 2 (45 credits)
- Graphic Design Professional Development (15 credits)
- Graphic Design Live Projects (30 credits)
- C&CS Level 5 Graphic Design and Illustration (30 credits)
The final year is focused around building a professional portfolio with the chance to enter the best student competitions, as well as developing your own interests. It is intended to provide an experience from which you can emerge as a work-ready creative. The staff team are nationally and internationally recognised designers and illustrators who bring their research and professional interests directly into the student environment.
- Graphic Design Advanced Practice Part 1 (30 credits)
- Graphic Design Advanced Practice Part 2 (60 credits)
- Graphic Design and Illustration L6 Degree Essay (30 credits)
To enrol on the course, applicants have to present a portfolio of their work and evidence of their English language competence. A grade 6.0 or higher on the IELTS scale is acceptable and the CAE and FCE qualifications are considered. If the applicant cannot produce a certificate, their English is tested together with prospective students who are applying for the Foundation Art & Design Course. However, the applicant must provide the IELTS certificate later on, by particular deadline.
Enrollment is based on the results of a portfolio assessment and an interview with one of the tutors. The applicant's knowledge and skills reflected in their work should be comparable to the knowledge and skills students acquire at Foundation level. Interviews and portfolio assessments are usually scheduled in the 3 days followed by the language test.
Transfer to Year 2 will be possible only if a student attended a higher education institution which uses a credit-based system. For these purposes, the number of previously received credits is compared with the number of credits which is necessary for transfer to the relevant stage of a British undergraduate course.
Period of studyFull-time — 3 years
Tuition feesFull-time: GBP 6,650 / year *
Students as a rule pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.
* This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract.
Required documents- Online application form
- Copy of previous education certificates and academic qualifications. The following documents can be submitted: high school diploma, college degree diploma, higher education or BA diploma
- 2 photos 3х4 cm
- Copy of your passport
- Personal statement
- English exam
- Portfolio assessment
- Entry interview
During the admission exams, the admissions staff will arrange a convenient date and time for demonstration of portfolio and interview, after that, the matriculant will be allowed to pass the English test.
English test is not required for students from English-speaking countries or if an IELTS or equivalent certificate is produced.
For international students we can organise skype entry interviews. In such cases the portfolio can be sent via email.
- CAE (Certificate in Advanced English) grade C or above;
- FCE (First Certificate in English) grade A.
If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.
Your portfolio needs to be printed (А3 format or larger). Animation and CG works should be presented on CDs or memory sticks. It advisable to show photographs of large works which otherwise would be difficult to transport.
Prospective students will be asked questions regarding their education and professional background in order to make a final decision about admission on to the course.
Please be ready to tell the interview panel about yourself, your design experience and projects in your portfolio. You may be asked about the history of creation of a particular work and the context of its creation. The panel may ask you about well-known designers to learn about the influence of creative activities of other designers and artists on you, the reason why you follow them and the main incentive for your development in terms of your occupation.