The course focuses on the diversity of contemporary graphic and communication design practice. The emphasis is on the development of an personal approach to the discipline. We place equal emphasis on intellectual and practical knowledge, and encourage the students to engage with both traditional and contemporary media and processes including: typography, photography, printmaking, film and video, and physical computation; and areas of application like: art direction, environmental design, exhibition design, motion graphics, editorial and self-publishing, user interfaces and user experience, and more.
BA (Hons) Graphic Design program is validated by University of Hertfordshire.
The course aims to provide a learning environment that will allow the students to build a conceptual, visual and technical ‘toolbox’ that will enable them to formulate and execute solutions to complex design problems.
We encourage our students to set aside traditional disciplinary divisions, and to engage in an open exploration of the unprecedented range of methodologies, processes, and media that a contemporary designer can operate within.
At the time of graduation students will have developed an individual approach to the field of graphic design, will be confident in their own intellectual and aesthetic decisions, and they will have the skills to promote themselves and their work to potential employers and clients
On successful completion of the programme, students will typically:
have a Knowledge and Understanding
- Historical and current developments in the disciplines of graphic design and illustration.
- Cultural, historical and professional contexts
- Visual languages appropriate to the practice of graphic design and illustration in relation to problems, markets and audiences
- Materials, techniques and processes relating to graphic design and illustration
- A process of project development and design realisation to standards of professional competence
Intellectual Skills - be able to:
- Exercise, in a creative design process, thorough research, analysis, selection and critical judgement
- Demonstrate a confidence and ability in the generation of ideas and approaches to solving visual communication problems, present arguments fluently and draw conclusions independently
- Demonstrate a willingness to explore visual languages, materials and techniques
- Develop levels of critical analysis and self reflection in response to research and ideas
- Present an appropriate range of solutions to design problems in critical response to set briefs and/or negotiated projects
- Make informed aesthetic, functional and intellectual judgements relative to the appropriate realisation of design ideas
Practical Skills - be able to:
- Produce, design and imagery to a professional standard using a range of materials for various audiences/contexts
- Demonstrate professional competence in the realisation, presentation and communication of design ideas and concepts in the field of visual communication
- Demonstrate professional competence in drawing and other core mark-making techniques, skills and mediums and be able to use these to convey meaning
- Demonstrate professional competence in typography, layout, composition, word and image juxtaposition, choice and use of paper, print processes, finishes and formats
Transferable Skills – be able to:
- Research, edit, organise and present information effectively to a range of audiences both traditionally and digitally
- Demonstrate a high level of personal responsibility and initiative in the management of self learning
- Identify personal strengths and learning through reflection and evaluation.
- Demonstrate effective communication skills through considered use of English Language, both orally and in writing
- Work effectively within a team in a variety of roles
- Respond flexibly to discussions, recommendations and change
- Demonstrate responsibility with regards to time and project management
- Effectively deploy a range of personal and entrepreneurial skills to meet their career aspirations.