About the courseBA (Hons) Illustration is a diverse course that encourages students to communicate ideas and narratives through a broad range of traditional, digital and time-based media. Students are expected to work with ingenuity and professionalism on commercial briefs, whilst also developing distinctive work pursuing personal interests. As well as creating imagery for magazines, newspapers or advertising, we develop skills in narrative art forms such as animation, picture books, comics, short films and interactive digital environments.
The course also provides a welcoming environment to students working in craft-based areas, such as printmaking, ceramics, street art and textiles. As such, BA (Hons) Illustration a varied and exciting subject area that provides a memorable student experience.
BA (Hons) Illustration program is validated by University of Hertfordshire.
Course OutlineOur teaching philosophy is underpinned by our belief in drawing as an essential tool for experimentation, analysis and idea development. This is reflected in skills workshops and the requirement for students to work every day in personal sketchbooks in addition to their other projects. Students also develop a wide range of transferable skills to prepare them for employment, such as presenting to peers and clients, writing project reports and evaluations, critiquing work in groups, and organising their own exhibitions and events.
BA (Hons) Illustration graduates progress to careers in editorial, publishing, advertising, children’s books, art direction, graphic design, film and animation, fine art, digital media, teaching and web design; as well as those who move on to further study at post-graduate level.
On successful completion of the programme, students will typically have:
Knowledge and understanding of:
- Historical and current developments in the discipline of illustration.
- Cultural, historical and professional contexts
- Visual languages appropriate to the practice of illustration in relation to problems, markets and audiences
- Materials, techniques and processes relating to illustration
- A process of project development and design realisation to standards of professional competence
- Exercise, in a creative design process, thorough research, analysis, selection and critical judgement
- Demonstrate a confidence and ability in the generation of ideas and approaches to solving visual communication problems, present arguments fluently and draw conclusions independently
- Demonstrate a willingness to explore visual languages, materials and techniques
- Develop levels of critical analysis and self reflection in response to research and ideas
- Present an appropriate range of solutions to design problems in critical response to set briefs and/or negotiated projects
- Make informed aesthetic, functional and intellectual judgements relative to the appropriate realisation of design ideas
- Produce, design and imagery to a professional standard using a range of materials for various audiences/contexts
- Demonstrate professional competence in the realisation, presentation and communication of design ideas and concepts in the field of visual communication
- Demonstrate professional competence in drawing and other core mark-making techniques, skills and mediums and be able to use these to convey meaning
- Demonstrate professional competence in typography, layout, composition, word and image juxtaposition, choice and use of paper, print processes, finishes and formats
- Research, edit, organise and present information effectively to a range of audiences both traditionally and digitally
- Demonstrate a high level of personal responsibility and initiative in the management of self learning
- Identify personal strengths and learning through reflection and evaluation
- Demonstrate effective communication skills through considered use of English Language, both orally and in writing
- Work effectively within a team in a variety of roles
- Respond flexibly to discussions, recommendations and change
- Demonstrate responsibility with regards to time and project management
- Effectively deploy a range of personal and entrepreneurial skills to meet their career aspirations.
What makes the course unique?
What makes the course unique?
RECORD OF SUCCESS
In Semester B, students commit to specialisation in Illustration and undergo a number of projects exploring different facets of illustration practice. The main project in this semester is based around a piece of literature and consists of a variety of directed and self-directed tasks, that focus on research, idea generation, character development, storytelling, designing and producing a costume, using photo/video equipment and is concluded by a performance. This semester also includes image making workshops, live drawing sessions, lectures from industry guests and daily sketchbook practice.
Year One culminates in a study trip to London, with educational visits to degree and post-graduate exhibitions at Royal College of Art and D&AD New Blood, plus the Association of Illustrators and major museums such Tate Modern, Barbican and Saatchi Gallery.
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In Semester B, students are challenged to develop their work through an increased focus on the demands of professional illustration practice. Studio projects include international and local competitions, and students are given the opportunity to work on exciting and challenging live briefs with clients. Recent commercial partners include Mayakovskiy theatre, Bowers & Wilkins, Cinzano, Benetton, Interview magazine, Lee Gamble, Art Moscow and JBNY. Students also undergo a series of short projects aimed at developing engagement with professional practice, including organising exhibitions, working in teams, presenting their work through portfolios and CVs, visits to industry contacts and lectures on professional practice.
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The final semester of the course is focused on a Final Major Project (FMP), defined by the student, which consists of a focused, substantial project on a chosen subject. The FMP is both a statement of intent about where the student wishes to progress as an illustrator, and is also a culmination of the learning experienced on the course. This Final Major Project is presented to the public in the students’ graduation exhibition. In this final semester, students also compile and present a portfolio of their work, in readiness for life as a professional illustrator.
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Enrolment to BA level is usually processed upon completion of Foundation Art & Design programme. Enrolment straight to BA is possible as an exception in case it becomes evident during the interview that the applicant already has all the visual and intellectual skills acquired during Foundation.
To enrol on the course, applicants have to present a portfolio of their work supported by a sketchbook showing research, development work and evidence of their English language competence. A grade 6.0 or higher on the IELTS scale is acceptable and the CAE and FCE qualifications are considered. If the applicant cannot produce a certificate, their English is tested together with prospective students who are applying for the Foundation Art & Design Course.However, the applicant must provide the IELTS certificate later on, by particular deadline.
Enrollment is based on the results of a portfolio assessment and an interview with one of the tutors. The applicant's knowledge and skills reflected in their work should be comparable to the knowledge and skills students acquire at Foundation level. Interviews and portfolio assessments are usually scheduled in the 3 days followed by the language test.
Transfer to Year 2 will be possible only if a student attended a higher education institution which uses a credit-based system. For these purposes, the number of previously received credits is compared with the number of credits which is necessary for transfer to the relevant stage of a British undergraduate course.
Period of study
Tuition feesFull-time: GBP 6,650 / year *
Students as a rule pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.
* This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract.
Required documents- Online application form
- Copy of previous education certificates and academic qualifications. The following documents can be submitted: high school diploma, college degree diploma, higher education or BA diploma
- 2 photos 3х4 cm
- Copy of your passport
- Personal statement
- English exam
- Portfolio assessment
- Entry interview
During the admission exams, the admissions staff will arrange a convenient date and time for demonstration of portfolio and interview, after that, the matriculant will be allowed to pass the English test.
English test is not required for students from English-speaking countries or if an IELTS or equivalent certificate is produced. For international students we can organise skype entry interviews. In such cases the portfolio can be sent via email.
- CAE (Certificate in Advanced English) grade C or above;
- FCE (First Certificate in English) grade A.
If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.
Your portfolio needs to be printed (А3 format or larger). Animation and CG works should be presented on CDs or memory sticks. It advisable to show photographs of large works which otherwise would be difficult to transport.
You may be asked about the history of creation of a particular work and the context of its creation. The panel may ask you about well-known designers to learn about the influence of creative activities of other designers and artists on you, the reason why you follow them and the main incentive for your development in terms of your occupation.