BA (Hons) Marketing and Advertising
BA (Hons) Marketing and Advertising


Breaking through knowledge in advertising and marketing to create successful marketing strategies
FULL TIME — 3 years
Tuition fees
GBP 6,300 / YEAR


The programme will be launched in September 2018. It will be  delivered as an evening – weekend classes in order to address the needs of working students. The course is offered in a full time mode thus the students will have to be committed to intensive studies that will be complimented by their ability to apply these to their current professional activities. 

An entry requirement to this three-year programme is – a proven educational background that includes at least one successful year of studies on a bachelor degree programme (any specialization) and IELTS (minimal score – 6.0).

Recent graduates of Russian secondary schools are offered to join a 3 year day-time delivery of this programme that will include 1 year of Level 3 studies, and will proceed in September 2018.

BA (Hons) Marketing and Advertising program is subject to validation by University of Hertfordshire. The final validation event is scheduled on March 2018.


This course is designed to enable students to acquire the knowledge and skills for a career in the Marketing and Advertising industry. The curriculum provides students with an academically robust and business relevant programme where they not only gain a solid foundation in marketing but are exposed to the complex and dynamic nature of advertising through the development of creative concepts, planning and execution of advertising campaigns, critical analysis and measurement of advertising success. It is complemented by a perspective on communication, media and marketing methods.

The course offers a serious foundation in business, communications and quantitative techniques and, develops the interpersonal and employability skills necessary for succeeding at work.

The programme is designed to develop you both intellectually and academically. It is based on consolidating Hertfordshire’s successful and award-winning track record as a business-facing and enterprising University and BHSAD’s experience in delivering BA (Hons) programmes in Russia, proven contacts with creative agencies and multinational clients from various industries. The course will provide you with assignments that allow you to work directly with business clients, to make videos, presentations and pitches, and to prepare detailed plans and reports.

An average workload will require students to allocate around 40 hours per week, including self-directed study (typically, you will have to attend classes on 3 evenings from 6:30 pm till 9:00 pm plus from 11:00 till 13:30 on Saturdays). Total 24 study weeks per year, plus 2 more weeks reserved for assessment activities like tests, presentations or coursework submission.


Knowledge and Understanding

- The key marketing concepts, practices and underpinning theory
- The complexities of organisations, in particular the way in which marketing interacts with other key business functions. 
- The external environmental influence on the organisation and marketing management. 
- Contemporary issues which impact marketing such as innovation, creativity and enterprise; e-commerce, sustainability, business ethics and globalisation. 
- Theoretical concepts and vocationally relevant information associated with chosen specialism. 
- The role of advertising within the marketing and communications mix. 
- The nature of relationship between clients, agencies, suppliers and media owners in the advertising and communications industry.

Intellectual Skills

- Utilise cognitive skills of critical thinking                                                
- Utilise cognitive skills of analysis 
- Utilise cognitive skills of synthesis 
- Assess theory and provide opinion based on reading and use of relevant theory

Practical Skills

- Integrate marketing theory with the consideration of practice through the “applied’ modules using contemporary case studies, simulations, guest speakers and links with live projects.
- Construct a realistic creative and client brief based on a contemporary campaign.

Transferable Skills

- Communicate effectively, both orally and in writing. 
- Work effectively in a team 
- Make use of effective problem solving and decision making using appropriate qualitative and quantitative techniques
- Work independently, effectively and to set deadlines
- Make effective use of Information Technology
- Demonstrate the ability to use academic, enterprise and employability skills in both scholarly and work-based environments
- Operate in the dynamic global arena and to appreciate contemporary and cross- cultural difference.


Core modules:

Marketing Data Analysis  (15 credits)

Principles of Marketing  (15 credits)

Digital Marketing Essentials (15 credits)

Creativity, Technology and Innovation (15 credits)

Professional Development in Advertising (30 credits)

Foundations of Economics for Marketers (15 credits)

Introduction to Marketing Communications (15 credits)


Core modules:

Advertising Concepts and Campaigns (15 credits)

Enhancing Employability in Advertising (15 credits)

Strategic Marketing Planning  (15 credits)

Creativity in Advertising (15 credits)

Managing People (15 credits)

Enterprise (15 credits)

Consumer Behaviour (15 credits)

Public Relations Concepts and Campaigns (15 credits)

year 3

Core modules:

Public Relations Strategy (15 credits)                             

Agency Relations (15 credits)                                          

Market and Social Research (30 credits)                                                    

Advertising Strategy (15 credits)                                      

Contemporary Issues in Marketing (15 credits)

Optional Modules Select 30 credits, 15 credits per Semester:

Strategic Brand Management (15 credits) A

Global Marketing Ethics and Culture (15 credits) B

Dissertation – Marketing (including Research Methods) (30 credits) AB

Advanced Integrated Marketing Internship (including Research Methods) (30 credits) AB

Maria Stashenko

Admissions for the 2018-2019 academic year are to be open in Spring 2018.

To enrol on the course, applicants have to present a package of their educational documents, a personal statement and an evidence of their English language competence. 


All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band (the CAE and FCE qualifications are considered).

Students with UK qualifications:

- a minimum of two 4 unit qualifications (e.g. A Levels), one 8 unit qualification (e.g. Pearson BTEC Diploma) or one 12 unit qualification (e.g. Pearson BTEC Extended Diploma).

- GCSE Maths and English at Grade C (Grade 4 if completed from 2017 onwards).

Students with Russian educational qualifications:

Completion of Attestat o srednem (polnom) obshchem obrazovanii, and either pass in First year of a degree programme from a recognised Russian HEI or pass UK foundation degree (in Business Studies, Economics, Marketing or similar area of studies).

Other qualification from various counties will be considered and are subject to approval by BHSAD’s and UH’s admission office on a case-by-case basis.

We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements together with your applications as a whole, including work experience and personal statement, and may make an offer at any point within the stated minimal requirements.

Your application will be considered by the BHSAD’s Admissions office and in the most complicated cases might be subject to approval by University of Hertfordshire. The dates for BHSAD’s admission decisions will be timetabled and published in March 2018 (normally, in June 2018- August 2018 it might take up to 3 weeks for consideration of your application).

The deadline for submission of the documents is August 20th, 2018).


Full time — 3 years


Full-time: GBP 5990 / year *

Students as a rule pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.

* This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract.


- Online application form
- Copy of previous education certificates and academic qualifications with a detailed transcript
- IELTS certificate (Valid on the date of submission of the original to BHSAD’s programmes office)
- 2 photos 3х4 cm
- Copy of your passport
- Personal statement


August 20th, 2018.

Entry examinations

Students applying for a 3-year BA programme need to complete the following admission steps:

- submit an on-line application

- submit original documents to BHSAD’s Admissions (a photocopy will be taken in your presence and the documents will be returned to you), including your Personal Statement

The documents might be handed to the BHSAD’s Admission on any working day after the start of the admissions campaign.

Applicants residing outside of Moscow,  may contact Admissions Office by e-mail ( for further individual instructions on the process of enrollment.

Students from Russia and from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0  with a minimum of 5.5 in each band (the CAE and FCE qualifications are considered, but any document must be issued not more than 2 years prior to the date of submission of the original to Admissions).

Instead of IELTS certificate, candidates that recently spent at least 2 years of studies in English-speaking countries may submit academic documents (academic records\transcripts) subject to approval by BHSAD’s Admissions (on a case-by-case basis).

application deadline

A decision on offering a place on a 3-year BA (Hons) programme will be taken by BHSAD’s Admissions on the basis of assessment of the submitted documents.

The first Admissions Committee meeting is scheduled for April 15th, 2018. A decision will be communicated to candidates within the next 5 working days by e-mail.

A detailed timetable of further Admissions meetings will be published in spring 2018 (it is planned that these will take place at least once per month starting from April 15th) . The deadline for submitting applications and documents to BHSAD is August 20th, 2018.

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