BA (Hons) Product DesignCreation of innovative product design: from work material and manufacturing process to ultimate product
About the course
Product Design relates to the design of everyday objects with a particular accent given to their relevance, usefulness and functionality. Product Design is simply “everything” surrounding us and because of that the range of necessary competences is very wide, ranging from understanding of materials and production techniques, up to economical issues, psychological factors and beyond. Approaches are centred around consumer goods, where issues surrounding everyday manufactured products are developed and explored.
BA (Hons) Product Design program is validated by University of Hertfordshire.
The programme has been running since 2006 and ever since the main scope of the course has been related to provide a relevant international experience in thinking globally and acting locally (in Russia), with a correct balance of technical abilities and design thinking skills. The course has constantly managed to evolve by proposing new contents in a way to stay up with the challenges of the time (and the future), cross matching, sometimes, with other disciplines like futurology or interface design. It investigates the cultural, technical and commercial factors which influence the development of innovative new products, and it introduces the creative and professional strategies which underpin design. The course includes branding and methods of identifying consumer needs and aspirations as an approach to creating the right product.
Studies focus on provision of opportunities for cooperation with design and business communities both in Russia and abroad. Starting in the second year, students are involved in projects, which are to be implemented for real customers. The school cooperates with well known companies, including Asus, SEAT, Adobe, Sony, Hewlett-Packard, Light Technologies, SCA Tissue Europe, Rolsen Electronics, Daimler Chrysler and this list lengthens each year.
On successful completion of the programme, students will typically have:
Knowledge and Understanding of:
— The conceptual and theoretical issues that support and inform the practices of Product Design.
- Eco Design and materials in relation to current issues affecting the Product Designer.
- The social context and wider purpose of the Product Designer and their contribution to society.
- Professional practice and an awareness of the ethical issues affecting Product Design.
- Current developments in the discipline of Product Design.
- Cultural, historical and professional contexts of Industrial Design.
- Visual languages, materials and techniques in the practice of Product Design.
- A process of idea development and design realisation to standards of the professional Industrial Designer.
- Audiences and requirements of professional practice in the Industrial Design industries.
- An ability to critically analyse and evaluate the practice of Product Design and Industrial Design.
- The ability to formulate and articulate independent critical judgements and arguments and respond to the critical judgements of others.
- Identify strengths and personal direction and demonstrate independent and original thinking
through the production of innovative work.
- Ability to contextualise practice and articulate influences.
- Exercise in a creative Industrial Design process analysis, selection and judgement.
- Demonstrate a willingness to explore visual languages, materials and techniques.
- Generate ideas, present arguments and draw conclusions independently.
- Present a range of solutions to design problems in critical response to set briefs and/or self-determined projects.
- Demonstrate autonomous, reflective and professional use of media within a creative studio practice.
- Demonstrate ability to draw on experience to progress work and realise ideas to a resolved outcome. C3-Develop practice by the use of speculative enquiry concerned with futures, predictions and trends.
- Produce 2D imagery and 3D designs (both virtual and physical), for various professional/audience contexts.
- Demonstrate professional competence in the realisation, presentation and communication of technically focused solutions.
- Make aesthetic and functional judgements taking into account commercial and industrial
- Demonstrate a resourceful, enterprising approach to a range of professional contexts.
- Articulate ideas and information comprehensively in both written and spoken English and visual forms, using academic conventions for referencing and acknowledging reference sources wh ere appropriate.
- Interact effectively with others though collaboration, dialogue and understanding the importance of professional networks.
- Demonstrate the ability to work independently, with adaptability and responsiveness and to take on challenges in a committed and professional manner.
- Demonstrate skills in how to access information relevant to interests and aspirations.
- Research, organise and present information to a range of audiences.
- Learn effectively and independently in preparation for lifelong learning.
- Identify personal strengths and learning needs.
- Respond flexibly to change and in negotiation.
What makes the course unique?
What makes the course unique?
INTEGRATION INTO THE PROFESSIONAL ENVIRONMENT
THE CENTRE OF MODELLING AND PROTOTYPING
ADVANCED METHODS FOR THE IMPLEMENTATION OF IDEAS
Hardware & Software
MEETINGS WITH EXPERTS IN THE FIELD
The student experience is focused on developing the basic design ‘toolbox’ skills required by product design students. Students will become familiar with design practices and processes including visual language, design and communication, materials, techniques, vision, function, construction, production, decision-making and challenges. Students will develop drawing, computer, workshop and presentation skills through focused project activity. A module in critical and cultural studies will enable the students to develop study skills and gain a broader knowledge of relevant cultural and historical matters.
- Product Design Skills L4
- 3D Creative Processes L4 A
- 3D Design Practices L4 A
- 3D Design Projects L4 B
- Critical and Cultural Studies L4: Product Design
Practical work in workshops and implementation of companies’ projects allow students to improve understanding of the methods which are used by professionals as well as to expand their knowledge and improve professional skills. The implementation of projects helps to develop their own ideas and identify their advantages, while practical training incorporates current product design practices and the opportunity to interact with the professional community.
- Professional Development and Employability L5 A
- Product and the User L5 A
- Product Lifestyle and Futures L5 B
- Product Reality and Commercial Viability L5 A
- Product Design: Explorations L5 B
- Critical and Cultural Studies L5: Product Design
During their final year leading to the degree of Bachelor of Arts students can study either in Moscow or in the UK depending on their choice.
This year is designed to prepare the student for the world of work. It focuses on developing and consolidating key skills and provides the student with opportunities to work on external projects. During their third year, students improve their communication and presentation skills, actively participating in various competitions; they write degree essay along with project-related activities. The degree project combines accumulated experience, so graduates can demonstrate their achieved level.
- Critical and Cultural Studies L6 A: Degree Essay/Report (Design)
- Design and Industry L6 A
- The Product Design Project L6 B
- Critical Reasoning & Evaluation L6 B
- New Product Development
To enrol on the course, applicants have to present a portfolio of their work and evidence of their English language competence. A grade 6.0 or higher on the IELTS scale is acceptable and the CAE and FCE qualifications are considered. If the applicant cannot produce a certificate, their English is tested together with prospective students who are applying for the Foundation Art & Design Course.However, the applicant must provide the IELTS certificate later on, by particular deadline.
Enrollment is based on the results of a portfolio assessment and an interview with one of the tutors. The applicant's knowledge and skills reflected in their work should be comparable to the knowledge and skills students acquire at Foundation level. Interviews and portfolio assessments are usually scheduled in the 3 days followed by the language test.
Transfer to Year 2 will be possible only if a student attended a higher education institution which uses a credit-based system. For these purposes, the number of previously received credits is compared with the number of credits which is necessary for transfer to the relevant stage of a British undergraduate course.
Period of studyFull-time — 3 years
Tuition feesFull-time: GBP 6,650 / year*
Part-time: GBP 4,200 / year*
Students as a rule pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.
* This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract.
Required documents- Online application form
- Copy of previous education certificates and academic qualifications. The following documents can be submitted: high school diploma, college degree diploma, higher education or BA diploma
- 2 photos 3х4 cm
- Copy of your passport
- Personal statement
- English exam
- Portfolio assessment
- Entry interview
During the admission exams, the admissions staff will arrange a convenient date and time for demonstration of portfolio and interview, after that, the matriculant will be allowed to pass the English test.
English test is not required for students from English-speaking countries or if an IELTS or equivalent certificate is produced. For international students we can organise skype entry interviews. In such cases the portfolio can be sent via email.
- CAE (Certificate in Advanced English) grade C or above;
- FCE (First Certificate in English) grade A.
If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.
First of all, the admission committee would like to see how you can generate and develop your ideas; that is why, besides finished projects, the portfolio should also include notebooks with sketches, sketchbooks, written works (articles, essays, if any). Please try to present examples of the best and most recent projects which reflect your creative abilities.
Your portfolio needs to be printed (А3 format or larger). Animation and CG works should be presented on CDs or memory sticks. It advisable to show photographs of large works which otherwise would be difficult to transport.
You may be asked about the history of creation of a particular work and the context of its creation. The panel may ask you about well-known designers to learn about the influence of creative activities of other designers and artists on you, the reason why you follow them and the main incentive for your development in terms of your occupation.