BA (Hons) Product Design

Creation of innovative product design: from work material and manufacturing process to ultimate product

What makes the course unique?

our tutors

Our program tutors are practicing industry experts. They possess the prerequisite technical skills, knowledge and enthusiasm to help students achieve the best results in their industrial design studies. The tutors support students throughout all stages of a project, and teach them to engage in dialogue with manufacturers and clients.

glocall approach

We foster the ability to think holistically — on a global level, taking into account local specificities. The constant evolution of our curriculum allows graduates to pursue high quality projects, increase their abilities in design thinking and their technical skills, in order to obtain significant competitive advantages in the industrial design industry.


To interact with the professional community of designers, our students are involved in the implementation of real-world customer projects. The school collaborates with a number of well-known companies such as: Asus, SEAT, Nissan, Adobe, SONY, Hewlett-Packard, Light Technologies, SCA Tissue Europe, Rolsen Electronics, Daimler Chrysler and DuPont. Our students' best works are often awarded at international competitions, such as iSaloni Milano.


The Centre is equipped with advanced equipment to work with metal, wood and plastic. We have facilities for turning, milling, drilling, grinding and more. We also have professional hand tools, a 3D printer, a spray booth and powerful computer stations, which allow our student to progress through all the stages of industrial design: from sketching and 3D visualization to prototype manufacturing.


The School has advanced equipment for the realization of any creative solution for the construction of large and small forms. Our 'open door' policy means that students can utilize the computer labs, photo studio, our modern sound laboratory, and our ceramics and sculpture studio.

Hardware & Software

All the computers in our digital design labs have access to Adobe Creative Cloud, which gives students the opportunity to learn and use key industry standard applications like InDesign, Illustrator, Photoshop, and AfterEffects. Specialist technicians, including qualified Adobe Certified Instructors, are available to support the students in making the most of the software.


The School regularly invites well-known Russian and foreign experts in the field of product design. These meetings take place in a variety of formats — from one-off lectures and round tables to series of workshops with practical activities and tasks.


The Learning Resources Centre at BHSAD is the perfect place to study. It offers access to a broad range of specialist books and journals, DVDs, videos, slides, and all the electronic resources hosted by the University of Hertfordshire library including image and article databases, electronic books, and more.

About the course 

Product Design relates to the design of everyday objects with a particular accent given to their relevance, usefulness and functionality. Product Design is simply “everything” surrounding us and because of that the range of necessary competences is very wide, ranging fr om understanding of materials and production techniques, up to economical issues, psychological factors and beyond. Approaches are centred around consumer goods, where issues surrounding everyday manufactured products are developed and explored.

BA (Hons) Product Design program is validated by University of Hertfordshire.


The programme has been running since 2006 and ever since the main scope of the course has been related to provide a relevant international experience in thinking globally and acting locally (in Russia), with a correct balance of technical abilities and design thinking skills. The course has constantly managed to evolve by proposing new contents in a way to stay up with the challenges of the time (and the future), cross matching, sometimes, with other disciplines like futurology or interface design. It investigates the cultural, technical and commercial factors which influence the development of innovative new products, and it introduces the creative and professional strategies which underpin design. The course includes branding and methods of identifying consumer needs and aspirations as an approach to creating the right product.

Studies focus on provision of opportunities for cooperation with design and business communities both in Russia and abroad. Starting in the second year, students are involved in projects, which are to be implemented for real customers. The school cooperates with well known companies, including Asus, SEAT, Adobe, Sony, Hewlett-Packard, Light Technologies, SCA Tissue Europe, Rolsen Electronics, Daimler Chrysler and this list lengthens each year.


On successful completion of the programme, students will typically have:

Knowledge and Understanding of:

— The conceptual and theoretical issues that support and inform the practices of Product Design.
- Eco Design and materials in relation to current issues affecting the Product Designer.
- The social context and wider purpose of the Product Designer and their contribution to society.
- Professional practice and an awareness of the ethical issues affecting Product Design.
- Current developments in the discipline of Product Design.
- Cultural, historical and professional contexts of Industrial Design.
- Visual languages, materials and techniques in the practice of Product Design.
- A process of idea development and design realisation to standards of the professional Industrial Designer.
- Audiences and requirements of professional practice in the Industrial Design industries.

Intellectual Skills:

- An ability to critically analyse and evaluate the practice of Product Design and Industrial Design. 
- The ability to formulate and articulate independent critical judgements and arguments and respond to the critical judgements of others.
- Identify strengths and personal direction and demonstrate independent and original thinking
through the production of innovative work.
- Ability to contextualise practice and articulate influences.
- Exercise in a creative Industrial Design process analysis, selection and judgement.
- Demonstrate a willingness to explore visual languages, materials and techniques.
- Generate ideas, present arguments and draw conclusions independently.
- Present a range of solutions to design problems in critical response to set briefs and/or self-determined projects.

Practical Skills:

- Demonstrate autonomous, reflective and professional use of media within a creative studio practice.
- Demonstrate ability to draw on experience to progress work and realise ideas to a resolved outcome. C3-Develop practice by the use of speculative enquiry concerned with futures, predictions and trends.
- Produce 2D imagery and 3D designs (both virtual and physical), for various professional/audience contexts.
- Demonstrate professional competence in the realisation, presentation and communication of technically focused solutions.
- Make aesthetic and functional judgements taking into account commercial and industrial

Transferable Skills: 

- Demonstrate a resourceful, enterprising approach to a range of professional contexts.
- Articulate ideas and information comprehensively in both written and spoken English and visual forms, using academic conventions for referencing and acknowledging reference sources wh ere appropriate.
- Interact effectively with others though collaboration, dialogue and understanding the importance of professional networks.
- Demonstrate the ability to work independently, with adaptability and responsiveness and to take on challenges in a committed and professional manner.
- Demonstrate skills in how to access information relevant to interests and aspirations.
- Research, organise and present information to a range of audiences.
- Learn effectively and independently in preparation for lifelong learning.
- Identify personal strengths and learning needs.
- Respond flexibly to change and in negotiation. 

Course structure

Students study spatial design, develop their creative abilities and learn to use them in their work with 3D objects and space. They learn to use special software for modelling and visualisation purposes, and how to analyse people’s responses and behaviors in different environments. This course pays special attention to fostering skills to identify current and future trends, and Culture class helps to understand professional activities in a wider cultural context.

Core modules:
- Product Design Skills L4
- 3D Creative Processes L4 A
- 3D Design Practices L4 A
- 3D Design Projects L4 B
- Critical and Cultural Studies L4 A: Design

Practical work in workshops and implementation of companies’ projects allow students to improve understanding of the methods which are used by professionals as well as to expand their knowledge and improve professional skills. The implementation of projects helps to develop their own ideas and identify their advantages, while practical training incorporates current product design practices and the opportunity to interact with the professional community.

Core modules:
- Professional Development and Employability L5 A
- Critical and Cultural Studies L5 B: Design
- Product and the User L5 A
- Product Lifestyle and Futures L5 B
- Product Reality and Commercial Viability L5 A
- Product Design: Explorations L5 B

During their final year leading to the degree of Bachelor of Arts students can study either in Moscow or in the UK depending on their choice.

Studies at Year 3 require 1 academic year in full-time format. During their third year, students improve their communication and presentation skills, actively participating in various competitions; they write degree essay along with project-related activities. The degree project combines accumulated experience, so graduates can demonstrate their achieved level.

Core modules: 
- Critical and Cultural Studies L6 A: Degree Essay/Report (Design)
- Design and Industry L6 A
- The Product Design Project L6 B
- Critical Reasoning & Evaluation L6 B
- New Product Development

Student works

Admission requirements

To enrol on the course, applicants have to present a portfolio of their work and evidence of their English language competence. A grade 6.0 or higher on the IELTS scale is acceptable and the CAE and FCE qualifications are considered. If the applicant cannot produce a certificate, their English is tested together with prospective students who are applying for the Foundation Art & Design Course.However, the applicant must provide the IELTS certificate later on, by particular deadline. 

Enrollment is based on the results of a portfolio assessment and an interview with one of the tutors. The applicant's knowledge and skills reflected in their work should be comparable to the knowledge and skills students acquire at Foundation level. Interviews and portfolio assessments are usually scheduled in the 3 days followed by the language test.

Transfer to Year 2 will be possible only if a student attended a higher education institution which uses a credit-based system. For these purposes, the number of previously received credits is compared with the number of credits which is necessary for transfer to the relevant stage of a British undergraduate course.

Application deadline will be announced in spring 2017.

Period of study

Full-time — 3 years

Tuition fees

Full-time: GBP 6,650 / year*
Part-time: GBP 4,200 / year*

Students as a rule pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.

* This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract. 

Required documents

- Online application form
- Copy of previous education certificates and academic qualifications
- 2 photos 3х4 cm
- Copy of your passport
- Personal statement

Entrance tests

Applicants who apply for Year 1 of British higher education courses, need to sit the following:

- English exam
- Portfolio assessment
- Entry interview

During the admission exams, the admissions staff will arrange a convenient date and time for demonstration of portfolio and interview, after that, the matriculant will be allowed to pass the English test. 

English test is not required for students from English-speaking countries or if an IELTS or equivalent certificate is produced. For international students we can organise skype entry interviews. In such cases the portfolio can be sent via email.
IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:

- CAE (Certificate in Advanced English) grade C or above;
- FCE (First Certificate in English) grade A.

 If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.
The range of work in your portfolio should cover a broad spectrum of media, materials and approaches. Projects may be submitted in different disciplines including but not limited to graphics, drawing, painting, textile, photography, decorative art, design, web-design, animation.

First of all, the admission committee would like to see how you can generate and develop your ideas; that is why, besides finished projects, the portfolio should also include notebooks with sketches, sketchbooks, written works (articles, essays, if any). Please try to present examples of the best and most recent projects which reflect your creative abilities.

Your portfolio needs to be printed (А3 format or larger). Animation and CG works should be presented on CDs or memory sticks. It advisable to show photographs of large works which otherwise would be difficult to transport.

Prospective students will be asked questions regarding their education and professional background in order to make a final decision about admission on to the course. Please be ready to tell the interview panel about yourself, your design experience and projects in your portfolio.

You may be asked about the history of creation of a particular work and the context of its creation. The panel may ask you about well-known designers to learn about the influence of creative activities of other designers and artists on you, the reason why you follow them and the main incentive for your development in terms of your occupation.
1st round: 15 May - 20 May
2d round: 05 June - 10 June
3d round: 26 June - 01 July 
4th round: 17 July - 22 July 
5th round: 14 August - 19 August


Course News

BHSAD student wins James Dyson Award 2016

BA (Hons) Product Design student Julia Kamalova became the winner of the Russian stage of product design and engineering design contest James Dyson Award 2016. Julia presented a device for treating jaundice among newborn babies.