Levi Simonson, PhD in Biology with a specialty in Neuroscience from The Institute of Neuroscience, University of Oregon will give a cursory glance at the field of neuroscience as it applies to design.
Attendees will discuss various successful marketing campaigns, and the different ways we process relevant sensory information, perform a similar analysis of how we encode our sensory information into memories.
The following questions will be discussed at the lecture:
- What makes an intuitive design?
- What are the structures of our sensory systems?
- What does perception mean, in terms of brain activity?
- How can our perceptions be tricked?
- How do our senses become memories?
- What are the biological flaws in our memory system?
The lecture will be held in English without translation.
Registration is required.