NEUROSCIENCE FOR DESIGN: HOW YOUR BRAIN KNOWS WHAT IS GOOD

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Levi Simonson, PhD in Biology with a specialty in Neuroscience from The Institute of Neuroscience, University of Oregon will give a cursory glance at the field of neuroscience as it applies to design.

In this lecture, Levi Simonson, PhD in Biology with a specialty in Neuroscience from The Institute of Neuroscience, University of Oregon will give a cursory glance at the field of neuroscience as it applies to design, before diving into the topic of how our senses function.

Attendees will discuss various successful marketing campaigns, and the different ways we process relevant sensory information, perform a similar analysis of how we encode our sensory information into memories.

The following questions will be discussed at the lecture:
  • What makes an intuitive design?
  • What are the structures of our sensory systems?
  • What does perception mean, in terms of brain activity?
  • How can our perceptions be tricked?
  • How do our senses become memories?
  • What are the biological flaws in our memory system?

The lecture will be held in English without translation.

Registration is required.

Upcoming events

15
April 2020
Wed
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Start at 19:00
16
April 2020
Thu
Please register below
Start at 19:00
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