Event details

A new wave of content production

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Date and time

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Nizhnyaya Syromyaticheskaya St 10, building 3A, 5th floor, room A5.11

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Head of Corporate Affairs at PicsArt Madlene Minassian and the lead designer Astghik will talk about the new wave of content production.

Global communication aesthetic in the last 10 years expanded to tell many visual stories, not one but many at the same moment of time.

From text messages to sharing photos, stickers, memes, videos and emoji-s - not just our brain processes images 60’000 times faster than texts, but our attention spin shrinked to a few seconds only.

So what are the needs from brands and influencers succeed now?

In partnership with PicsArt, world’s largest creative platform with more than 130M active users worldwide, we will talk about the new wave of content production:
  • democratisation of design process
  • visual aesthetics vs the meaning and big idea concepts
  • instant or polished look & feel
  • influence of AI on the design process
  • сontent creation through collaborations with influencers in brands using power of UGC

Head of Corporate Affairs at PicsArt Madlene Minassian is a California native who earned her Master of Public Health (MPH) and Bachelor’s Degree (BA) in Sociology from the University of California at Los Angeles, making her a proud UCLA Bruin.

She then embarked on an adventure to NYC and eventually landed in Yerevan, Armenia. In 2014 she joined PicsArt, a leading photo editor and social network with over 130 million monthly users.

At PicsArt, she was instrumental in the early years of community development and content programming. As Director of Global Content, she led the Content team, set on creating a relevant experience based on over 1 billion images created each month on the platform. In her current role as Head of Corporate Affairs, her goal is to turn every person she meets into at PicsArt evangelist.

Madlene sits on a number of non-profit boards dedicated to improving health, education, and social conditions for Armenia’s population. She is also an instructor at the American University of Armenia (AUA). Along with her husband, two sons and dog Happy- she spends her time hiking, practicing healthy living, and reveling in service to society.

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