What does it really take today to be successful? What does it mean today to be contemporary?
What does it really take today to be successful? What does it mean today to be contemporary? These are some of the questions that are often asked by those who want to become a designer, who wants to start a brand, or hopes to work in a company. I always answer with two words: curiosity and pareidolia. If we cannot read the codes around us, if we can't make the connections with different worlds, we can never really be creative.
Pareidolia is an instinctive phenomenon, that is the tendency to see recognizable shapes and objects in the amorphous structures that surround us. In short, to see what is not there. We will try to apply this method to the world of design, cinema, fashion, photography to better understand how much the identity of each of us is fundamental to be true professionals of today and maybe of the future.
Speaker: Giovanni Ottonello, Art-director Istituto Europeo di Design, professor.
Registration is required. The link to the broadcast will be sent prior to the event.