Dutch designer Ruben Pater will talk about the importance of visual literacy when communicating across borders and will teach to understand cultural nuances when designing for people of different countries and cultures.
Ruben Pater is a Dutch designer, graduate of graphic design from Akademie voor Beeldende Kunst St.Joost, Master of graphic design at the Sandberg institute and tutor at the Royal Academy of Art in the Hague.
Since 2012 Ruben has created visual narratives about geopolitical issues under the name ‘Untold Stories’. His ‘Drone Survival Guide’ (2013), received attention worldwide as an educational and activist tool against military drones.
Ruben’s book ‘The Politics of Design’ (BIS Publishers, 2016) is (not so) global guide for designers towards a more responsible visual communication.
“I interpret the role of a graphic designer as an active and critical citizen who has the agency to communicate effectively and to support and develop acts towards a more equal and sustainable world. Design is not some magic force that will solve the world’s problems. However, designers can try to lessen the negative impact that design has on the world and turn it into something positive”, says Ruben.
At the event Ruben will talk about the importance of visual literacy when communicating across borders and cultures and will explore the cultural meaning behind symbols, photography, typography, and colors. Graphics designers, communication specialists, image-makers and art students will learn to see the global context of design, understand cultural nuances when design is read by people of different countries and cultures, and to use these insights in their professional creative work.
Please note that Russian translation is not available for this event.
This event is supported by the Kingdom of the Netherlands Embassy in Russia.