Students of BA (Hons) Fashion Design took part in the creative upcycling project in collaboration with H&M and created new unique pieces from old H&M collections.
The project consisted of two parts. First, each participant received a box filled with H&M pieces from the previous collections. Young designers were asked to create new designs from the old clothes, while remaining withing the following four concepts: reconstructed couture, sportswear, dream denim and rethinking the function.
After that students were asked to create a visual representation of their work, including their portfolio and the design desplay.
"This collaboration is not only about upcycling and sustainability, it is also about creating a special storytelling of sorts", — says the course leader Clare Lopeman.
Anastasia Tugova, Anna Koroleva, Tatiana Kiryakova, Maria Bychkova, Anastasia Romanova, Alisa Lapycheva, Maria Evstyukhina and Anastasia Pyatkova took part in the project. They presented their creative experiments on 19 February at the BHSAD.
The British higher school of art and design thanks H&M for supporting the project and actively participating in it.