RSA Student Design Awards (SDA) is the world’s longest running student design competition, challenging emerging designers across the globe to challenge real-world problems.
The 2016/17 competition included 12 briefs developed in partnership with a diverse range of industry and government sponsors, with topics including designing ways to foster inter-cultural understanding (‘Beyond Borders’), increase mental agility in older age (‘Agile Ageing’) and rethink Fast Moving Consumer Goods for a circular economy (‘Circular Futures’).
The Awards are open to university students and new graduates from all disciplines, who can work individually or collaborate in teams to apply their design thinking and skills in new ways. Natalia Savicheva competed with 800 students from 21 countries and won in the enrty of Wearing Intelligence, which brief was «to develop a design solution that utilises ‘advanced textiles’ to improve wellbeing or the quality of people’s lives».
Natalia invented カメレオン Kamereon: a wearable game that utilises smart shoes (that change pattern and texture depending on the wearer’s activity), fashion and geodata to motivate teens to go outside, exercise and socialise.