All participants received closed boxes — “H&M’s Pandora boxes”, with items from the previous collections of the brand. Of these, students were supposed to create an element of clothing, 50% consisting of accessories and H&M clothing. They re-imagine existing garments and accessories transforming them in a way that elevates and prolongs their life cycle into a unique, imaginative and captivating garment.
A great challenge for students was the period of self-isolation, as this forced them to rethink their usual practices in many ways and continue to work at home, without access to workshops and school resources. But this did not stop students from presenting their works in the best possible way.
“Our team at H&M Russia was thrilled to join forces with the BA (Hons) Fashion Design Degree Course at the British Higher School of Art and Design for the second year in a row under the Change Maker Live project and together with “ELLE Russia” continue to develop sustainable fashion in Russia. This year all student works exceeded our expectations and inspired us with their creativity, depth of thought and commercial potential within the sustainable fashion future. We are proud of the results which we managed to achieve together and are very grateful for the fantastic success of this project”, — commented on the collaboration representatives of H&M Russia.
You can see the results on the website of the “ELLE Russia”magazine. The British Higher School of Art and Design thanks H&M and ELLE Russia for supporting the project and actively participating in it.