The School’s new project, britanka.media, has been launched in the World Wide Web. It is Russia’s first media about responsible design. This resource stands on the crossroads of crucial issues such as ecology, care for the environment, innovative technologies, responsible consumption, and design. The platform is meant to become your guide to the “new tomorrow” and to change the worldview of its readers.
In selecting text and video materials, we will focus on innovators, opinion leaders, foreign expertise and the BHSAD as the focal point and center for education of responsible world-class designers. Britanka.media will bring together people, ideas and true stories, therefore the contents of the website will prove extremely relevant for both young and established designers, as well as for anyone using products and design solutions on an everyday basis.
The ideology of modern-day design involves «changing the world through design», but the situation right now forces us to go outside the boundaries of purely external, aesthetic and ergonomic aspects of design. It is the harmony with the world around us that serves as the powerful driver of development of all industries related to design. BHSAD truly believes that design can change our future for the best, while tutors, lead teachers, students and administration of the School will foster this process.
Britanka.media wants to become an ambassador that cultivates the ideas of environmental and socially responsible design, responsible to themselves and the future generations. All publications on the website will be unique and will contain materials that reach far beyond the borders of our country.
We hope to provide you with an exciting and educative reading!