In October 2014, the Moscow Kremlin Museums announced the launch of an open creative competition for young Russian designers aimed at creating a new visual style for the souvenir and gift products sold at the Museums. As part of this competition, a special category was created for the British Higher School of Design. Students from the BA (Hons) Graphic Design and Graphic Design. Basic Course programmes were asked to develop a corporate style of packaging for the Moscow Kremlin gift shop. A submission by Anastasia Itkina and Diana Ferdzhulyan, BA (Hons) Graphic Design, Level 6 was awarded first place. Second place went to Irina Koshelev, Graphic design, Basic Course. In addition, the work of Maria Khromova and Kseniya Shevchuk (BA (Hons) Graphic Design, Level 6) received an honourable mention. The winners of this competition received a unique opportunity to see their ideas manufactured and brought to life.