Khava Elsieva, a graduate of BA (Hons) Fashion programme, presented her graduation project at Graduate Fashion Week in London.
Graduate Fashion Week is held annually since 1991. It originally emerged as a forum to acknowledge the best British graduate specialists in the field of fashion design. The event’s main goal is to introduce the new talented designers to the industry and to promote creative innovators in order to ensure that fashion industry retains a significant role in the economy of the UK and the rest of the world. Each year, graduates from around 50 universities display their works at London Graduate Fashion Week, and around 22 fashion shows take place.
Khava Elsieva graduated from BA (Hons) Fashion programme in 2018. Her collection is based on the history of conflict and the mass deportation of people from Chechnya in the first half of the twentieth century. "I learned about what was happening from my grandparents who witnessed these terrible events. This collection is my way of showing the journey that Chechnya has undertaken to search for a new identity that is modern but full of determination to stay closely linked to the rich and a diverse history of the country," explains Khava.
The collection focuses on the comparison of traditions and conflicts. The traditional male bandage merges with the destroyed, layered and aggressive textures created using wool, bleached knitwear, plastic and some metal items that represent flow and displacement. The color palette reflects the Chechen food markets, a military uniform with strong burgundy accents that convey the idea of passion and strength. The collection focuses on men's clothing, but the final look was inspired by a Chechen woman as a symbol of steadfastness and endurance.
"Prior to my participation at Graduate Fashion Week, I was not aware of the magnitude and seriousness of this event that features totally different and very talented guys from all over the world. My collection is dedicated to the events that subjected the entire nation to severe trials, and left scars on our hearts for a long time. It was not easy for me to open my soul to such a huge audience. However, despite my disturbed feelings, I gained valuable experience and fantastic emotions. When in high school, I understood that the traditional education system is not interesting to me and I wanted to link my future career with art. My sister told me about the British Higher School of Art and Design, and I got enrolled there shortly before the beginning of academic year. I was always interested in social conceptual projects, which was the basis for my studies at the BHSAD, and it helped me realize how I can interact with the world through fashion," said Khava Elsieva.
In October 2018, a collection done by Khava Elsieva will be demonstrated at MBFWR in Moscow alongside the collections of other BA (Hons) Fashion graduates of this year.