Angus Colvin, Lead Tutor of BA (Hons) Product & Industrial Design, spoke at PUSHKA Forum on the responsibility of designers to the international community.
The customer wanted to understand how the Russian State Library for Young Adults is perceived by young designers. During the contest, participants were free to use their creativity in any way they liked. Six people were short-listed among 20 applicants who participated in the first stage: Elya Baibikova, Natalya Burdenkova, Maria Kosacheva, Elena Popova, Dmitry Posidko, Amina Khunkaeva. The winners were chosen by the vote of experts who picked the team of Elya Baibikova and Natalya Burdenkova.
The winning concept is based on the idea of a library as a space for new worlds and knowledge. Style-building elements were to demonstrate that the RSLYA is not just a collection of books, but also a place for events and various activities. A forward-looking perspective symbolizes growth and unconstrained development.
Irina Mikhnova, RSLYA Director: “When we started thinking about rebranding our visual identity, we clearly realized that the most important thing is how the young people see the modern library. We knew that the British Higher School of Art and Design is currently one of the most respected schools for young designers, so we addressed it with the idea of a contest. And that was the right choice.
After carefully reviewing all submitted works, we were surprised by the variety of topics, ideas and images. However, Elya Baibikova and Natalya Burdenkova reflected the concept of our library for young people in the fullest and most interesting way. Therefore, they won the contest by unanimous vote.
We are deeply grateful to all participants of the contest for the work they have done and to BHSAD for the opportunity to work with young talented designers who are able to take a creative and fresh look at the libraries.”