Luca Scaini

Professional Experience


1995 – 2015 “Studio Scaini Consulenza ed Organizzazione Aziendale”
(Consultancy for International Management)

2001 - 2007 CEO “Oxy-DE” ltd.
Electronic marketing, software and design technologies (owner of brands “Oxyde” and “The Gang”)

1995 – 2000 UNESCO Moscow's Branch (RFA): “Centre for Cooperation between World's
ProvincialCities”
General Director (Projects and Financing Supervisor)

Academic & Teaching Experience


March 2019-July 2019 Ostrava Technical University / Erbil Campus (Iraqi, Kurdistan) 
• Senior Lecturer of Marketing, Management, Economics
August 2017-January 2019 AUI Al Akhawayn University – Ifrane, Morocco
• Assistant Professor of Marketing
August 2016-Ongoing Lorenzo dè Medici – The Italian International Institute (University accredited
by MiddleState, USA)
• Academic Quality Affairs (eq to Academic co-director)
• Assistant Professor of Marketing

June 2015 – May 2016 IFA Paris, International Fashion Academy and Association Sino-Chinoises de
Createur de Mode – Shanghai, Bangkok
• Senior Academic Manager IFA Paris & Academic Director of Shanghai Campus

September 2014 – June 2015 IFA Paris, International Fashion Academy and Association Sino-
Chinoises de Createur de Mode - Shanghai
Undergraduate Department Program Manager

2005 - 2014 Polimoda International Institute Fashion Design & Marketing - Florence, Dept. of
Marketing
Faculty Member for undergraduate, graduate and post-graduate (master) courses

2007 - 2009 University of Macerata, Dept of Studies for Economical Development
Contract Professor (Non-Tenure Professor) of International Marketing & Economics

February 2011 – ongoing Fellow Professor for the “Economic Conference” at State University of Simferopol
Fellow Speaker of Marketing

April 2015 – ongoing Fellow at CASIA (Centre of Advanced Studies – Internationalization Processes in East Asia)
Fellow Professor of International Studies

Professional qualifications


Candidate Ph.D. of Marketing Management
Exp. Dissertation: "Low Cost Fashion Brands And Consumer Psychology: The Variables That Influence Customer Loyalty In China"

Ph.D. of Marketing (Subject: Marketing)
Ashley University California (distant learning education, PLA and PWE degree, Distant and On line study)
Dissertation (Published): “To What Extent Can the Physioeconomic Factors Be Quantitatively Measured to Prove Their Influence on the Mechanical Results of the Ayal & Zif”s Matrix?"

2006 PG (short course) in International Economics and Marketing (Akademia Marketinga,
Moscow)

1995 BA and MA in Humanities / Indirizzo (eq. Minor) in Marketing Communication
Università Cattolica del Sacro Cuore, Milano and Università degli Studi Carlo Bo, Urbino

Selected Publications


Scaini, L. “To What Extent Can the Physcoeconomical Factors Be Quantitatively Measured to Prove Their Influence on the Mechanical Results of the Ayal & Zif's Matrix?”, in IMPACT: International Journal of Research in Business Management, Vol. 3, Issue 3, Mar 2015

Scaini, L. and Navarra, D. “Modern Totems and Tribalism: the Worship of Brand in Asia”, in European Scientific Journal, Vo. 11, No. 13, May 2015

Scaini, L. “A Comparative Study of Physcoeconomics in Asia”, in IV European Scientific Forum, European Scientific Society, Oxford 2-4 September 2015

Scaini, L. “Management of Competitiveness in Global Environments” In documents from Ministry of education and science of autonomous Republic of Crimea”s international scientific-practical conference «Actual problems of Economics and Modern Management» November 2015 

Scaini, L. and Navarra, D. “Improvements In The Strategic Use Of The Marketing Matrices Applying Dynamics Parameters Based On Time: A Better Analysis Of Prospect”, In European Scientific Journal ESJ, April 2016

Scaini, L. (2018), “The Way How Anthropological Culture Shapes Consumes: An Exploratory Comparative Study”, in documents for the International Multidisciplinary Conference Cambridge (UK), 23-25 November, 2017

Selected Awards


2006 MARKETING INTERNATIONAL CONTEST: WINNER
“SWOT ANALISYS WITH DOUBLE VARIABLE METRE ON FIX SCALE”

2007 LEONARDO SCHOLARSHIP AWARD FOR ITALIAN QUALITY: WINNER AS CAPSTONE TUTOR at ACADEMIC WORKS ON FASHION AND LUXURY MARKETING (Support of Italian luxury system)

2008 LEONARDO SCHOLARSHIP AWARD FOR ITALIAN QUALITY: WINNER AS CAPSTONE TUTOR at ACADEMIC WORKS ON INTERNATIONAL MARKETING AND RETAIL (Promotion of Made in Italy goods worldwide)