Natalia Nikonova

Professional fields:

Marketing, digital marketing.

Consumer research (quantitative, qualitative and shopper behaviour research). 

Education
2002 – 2008 - Moscow State University, sociology, degree.
2005 – 2007 - Moscow State University, foreign languages department, “Professional communication Interpreter” (English), degree.
2012 - “Netology” online education center, “Digital-marketing: from the beginner to the professional” course.
2017 - Management Academy by Hasbro & Harward Business Review, leadership course.

Professional experience
2017 – current - commercial online startup in toys and interior accessories Onlyfur, co-founder, marketing part.
2015 – 2017 - Hasbro branded play company, Brand manager CIS. All brands.
2014 – 2015 - AXIS marketing communications agency, Account manager, events.
2012 – 2013 - Balto print printing house, Project manager, digital marketing.
2011 – 2012 - Hasbro branded play company, Brand manager Russia. Boys & Games, Girls brands.
2003 – 2010 - IMCA research agency, from interviewr to project manager. Quantitative, qualitative and shopper research.
Key clients: Coca-Cola, Beeline, Tele2, L’Oreal, Unilever, Procter&Gamble, Reckitt Benckiser, SabMiller, InBev, Heineken etc.

Freelance projects
June 2014 - Open Russian Movie Festival “Kinotavr” # 25, Sochi. Festival committee, guest management.
April 2014 - National Debut Films Festival “Dvizhenije”, Omsk. Festival committee, guest management.