Natalia Romanova is a graduate of the BHSAD BA (Hons) Product Design programme (2006-2010). She spent her final year at the University of Hertfordshire, and also received her bachelor's degree there.
The release of her student project (identity for the vodka brand 'Russian Standard') helped Natasha snag her dream job — she was invited to work at the leading design innovation market London agency SeymourPowell.
Natalia currently works as an industrial designer for the international company/manufacturer Diethelm Keller Brands, which produces all kinds of kitchen appliances and gadgets for cooking and serving food. The company owns several brands — from premium to mass market, including Cole & Mason, Zyliss, Jamie Oliver, Ken Hom and so on.
"In two years of working, I have been fortunate to develop designs for more than 25 projects, 14 of which have been produced and will soon be available on store shelves. Four have already been successfully sold around the world."
In less than a year, the appliance 'Easy pull food processor', which Natalia invented and developed for the Zyliss brand, sold 100,000 copies worldwide, and has been called "one of the top 10 food processors on the market today," according to The Independent Magazine.
"BHSAD is a unique phenomenon on the Russian market. It combines within itself a Russian mentality with a classic approach to design. I think that one of the most important principles of education is practice. Practice working on real projects with clients, briefs, and very specific conditions. Thanks to this principle of integration into the profession, while you still have the chance to make mistakes, BHSAD students have a unique opportunity to gain vocational experience and key professional skills while they study, and not just knowledge."
At various times, Natalia has worked on projects for Nissan, Citroen, Covent Garden, Puma, Play Station, Unilever, Yamaha, Dove, Graze, PepsiCo, Carlsberg and John Lewis.
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