Full Time: 3 years
Advertising and Digital Marketing
About the course
This bachelor degree programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client side or in creative agencies. This programme has a balance of the academic underpinning and the creative and digital skills required for employment. Students will be expected to operate at a strategic campaign planning level, whilst also acquiring practical skills such as copywriting, video editing and basic digital design as well as a knowledge of and practical application of marketing technology.

A mandatory requirement for admission to the programme is at least one successfully completed year of study at a Russian university undergraduate level (regardless of the previous specialization) and the availability of an IELTS certificate (at least 6.0). For graduates of Russian secondary schools with a certificate of completed (general) secondary education, we will offer a 1 year Foundation for Business & Marketing course.

Career opportunities:

- Account manager
- Digital marketing manager
- Marketing Communications specialist
- Media Planning specialist
- Brand manager
- PR manager

This programme will be launched in September 2021. Both daytime and evening time delivery groups are available (full time mode only).

What makes the programme unique

Well-qualified tutors

Staff teaching on this course are graduates of leading international business schools and are well-regarded professionals and researchers within their field. Their professional insights on the current developments and their experience has a direct impact on the teaching.

Effective programme structure

The study of marketing starts with basic principles in the first year and develops in the second year through more specialist modules in marketing and advertising, such as strategic marketing, advertising concepts, consumer behaviour and public relations. The final year offers in-depth specialist study in advertising and public relations strategy, working with agencies and market research, among other options. You will also have the opportunity to undertake a final year dissertation and to critically analyse contemporary issues in marketing, such as ethics, sustainability and the role of marketing and advertising in society.

An international career building

The course was designed to embrace current technological and conceptual developments within the global creative industries. We offer challenging, enjoyable projects that encourage a wide range of output, as well as the flexible structure of the course that encourages students to explore and question the boundaries of professional practice.

Live projects

Collaborations and partnerships with influential local and international brands and institutions will be an important part of the course. Our School established strong relationship with major multinational corporations and leading Russian companies, for instance, in 2020-2021 our students enjoyed pojects from Re:Store and Burger King Russia.

Learning resources

Being a student of the BHSAD you will have an access to online resources including international marketing and statistics databases, trendwatching platforms and educational online courses, electronic books, academic and industry journals and archieves.
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Programme Structure
Year 1: Modules
Core modules:

- Understanding Data (15 credits)
- Introduction to Marketing Communications (15 credits)
- Essentials Skills in Marketing (15 credits)
- Digital Landscape (15 credits)
- Business Environment (15 credits)
- Content Creation (15 credits)
- Preparing for Professional Success (15 credits)
- Principles of Marketing (15 credits)
Year 2: Modules
Core modules:

- Campaign Insights, Analysis and Planning
- Consumer Behaviour
- Working with Industry
- The Digital Experience
- Marketing Research
- Managing Marketing Professionals
- Advertising Concepts and Creativity
- Social Media and Social Influence
Year 3: Modules
Core modules:

- The Future of Marketing (15 credits)
- Advertising and Communications Strategy (15 credits)
- Managing the Customer Journey (15 credits)
- Digital Analytics and Social Media Monitoring (15 credits)
- International Advertising (15 credits)
- Agency Practice and Management (15 credits)

Optional Modules:

- Dissertation — Marketing (30 credits), or Industry Project (30 credits)
Student works
Dementiy Taradin, Regina Starobinskaia
Deep Convos
Dementiy Taradin, Regina Starobinskaia
Dementiy Taradin, Regina Starobinskaia Deep Convos
See the project in detail
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How to apply

Required level of English

IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:

- CAE (Certificate in Advanced English);
- FCE (First Certificate in English).

If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.

Success stories
Success stories
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What is the language of delivery?

The education at BHSAD is provided by an international team of lecturers but the working language is always English for our British programmes.

Визуальные коммуникации

Advertising and Digital Marketing

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«Advertising and Digital Marketing».

If you have questions, you can always contact us:

[email protected]
+7 (495) 640-30-15

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