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BA (Hons) Fashion Design

A creative incubator that challenges students to question and consider the emerging Russian fashion context from an entrepreneurial point of view
Course length
Full-time — 3 years
Start date
Tuition fees
GBP 6900 / year

 About the course

The characteristics of this contemporary BA (Hons) Fashion Design Programme reflect the rapidly responsive nature of the fashion industry, one that demands creativity and versatility, while still focusing on the essence of design in a commercial context.

The shift in consumer behaviour and the needs of an evolving industry mean that students today require a sound grounding in fashion design in its broadest context. One that relies upon transferable skills such as problem solving and communication through professional dialogue, as well as a refined and focused development of core skills and working processes that are directly linked to fashion.

BA (Hons) Fashion Design programme is validated by University of Hertfordshire.

Course outline

Central to the course rational and its structure is the recognition of the current context and opportunities that exist within the current Russian fashion market and its subsequent expansion at all market levels. The course is designed to be flexible enough to meet the needs of the industry and to identify and respond to new developing markets, while providing a stable framework to ensure consistency of education and high quality of results.

The course philosophy is to create a learning environment in which innovation, invention and originality are nurtured and championed. Students will be encouraged to achieve the necessary balance between imaginative visual ideas and commercial and professional considerations, which will allow them to either support or challenge prevailing fashion in an intelligent and thoughtful manner.

The programme continues to develop links with both the local and international fashion industry and provides students with live projects and professional feedback from visiting industry professionals.

Students will increasingly consider some of the key contemporary issues related to the fashion industry, such as the role of the designer, branding, marketing, media, the impact of materials and digital design technologies. Overall, we aim to cultivate a learning environment to enable the development of independent, innovative and responsible fashion graduates with a thoughtful and imaginative approach to the ever-changing fashion industry, both locally and internationally.

Learning outcomes

On successful completion of the programme, students will typically:

have a Knowledge and Understanding of:

- the significance of research methods within contemporary, commercial, national and international fashion markets;

- cultural, historical and professional contexts;

- visual languages, materials and techniques of the practice of fashion;

- technical skills and processes within a fashion context;

- some of the histories, theories and critical issues and debates that inform historical and contemporary fashion design practice.

Intellectual Skills – be able to:

- generate ideas, concepts, proposals and solutions independently and/or collaboratively in response to briefs and/or self initiated study;

- demonstrate a willingness to explore visual languages, materials and techniques;

- employ resourcefulness and entrepreneurial skill to support developed, individual working practice;

- develop skills relevant to the operation of marketing and communication as a consumer activity;

- describe and analyse both visual and textual sources; frame appropriate questions for enquiry and devise a sustained and substantiated argument.

Practical Skills – be able to:

- begin to employ appropriate materials, techniques and methods in relation to contemporary commercial fashion;

- demonstrate relevant levels of professional competence in the realisation, presentation and communication of design ideas in fashion;

- make aesthetic and functional judgements in the realisation of design ideas.

Transferable Skills – be able to:

- research, critically evaluate, organise and present information to a range of audiences;

- retrieve and present  information digitally;

- demonstrate personal strengths, responsibility and initiative in the management of own learning;

- demonstrate effective communication skills through considered use of English language, both orally and in writing;

- work effectively within a team;

- respond flexibly to change;

- analyse and apply data;

- continue to develop skills in visual, oral and written communication of ideas and information using appropriate academic conventions.

Year 1  
In Year 1, the focus is on developing core skills and knowledge from traditional and atypical pattern-cutting techniques. There is also a strong focus on developing visual, analytical and verbal research abilities with an emphasis on design development and the evolution of a personal illustrative technique. You also receive CAD teaching including Photoshop and Illustrator with access to specialist Fashion CAD. Students are also taught the fundamental principles of fashion related commercial practice.

Core modules:

  • Fashion Design Fundamentals 1: Introduction to Fashion Principles
  • Fashion Design Skills 1: Introduction to Fashion Function
  • Fashion Design Studio 1: Introduction to Fashion Application
  • Critical and Cultural Studies: L4 Fashion

  • Year 2 

    During year 2, a continued programme of key technical, contextual and design based learning are put into practise when the student is exposed to the real world through live industry projects established in collaboration with our industry partners. These projects will test the students’ entrepreneurial skills, their ability to design for a market and to meet the demands of established brands.

    Core modules:

  • Fashion Design Fundamentals 2: Fashion Principles
  • Fashion Design Skills 2: Fashion Function
  • Fashion Design Studio 2: Fashion Innovation
  • Critical and Cultural Studies: L5 Fashion

  • Year 3 
    The 3rd and final academic year of study is devoted to producing a final degree collection. Students are challenged to embrace, enhance and develop their own personal identity, research and design methodology, to enable them to successfully develop their practice beyond their own expectations. Such ambition requires full dedication and hardwork and students must be driven, self-motivated, independent and bring a full time commitment to their final year of study. Students also prepare and create their professional portfolio for their future career.

    Core modules:

  • Fashion Design: Major Project
  • Professional Portfolio
  • Critical and Cultural Studies: L6 Fashion Degree Essay

  • Clare Lopeman

    Programme leader

    Liudmila Aliabieva

    Marina Patsino

    Emilie Hultqvist

    Dora Szilagyi

     Admissions for the 2019-2020 academic year will be open in spring 2019.

    To enrol on the course, applicants have to present a portfolio of their work and evidence of their English language competence. A grade 6.0 or higher on the IELTS scale is acceptable and the CAE and FCE qualifications are considered. If the applicant cannot produce a certificate, their English is tested together with prospective students who are applying for the Foundation Art & Design Course. However, the applicant must provide the IELTS certificate later on, by particular deadline. 

    Enrollment is based on the results of a portfolio assessment and an interview with one of the tutors. The applicant's knowledge and skills reflected in their work should be comparable to the knowledge and skills students acquire at Foundation level. Interviews and portfolio assessments are usually scheduled in the 3 days followed by the language test.

    Transfer to Year 2 will be possible only if a student attended a higher education institution which uses a credit-based system. For these purposes, the number of previously received credits is compared with the number of credits which is necessary for transfer to the relevant stage of a British undergraduate course.

    Period of study

    Full-time — 3 years

    Tuition fees

    Full-time: GBP 6,650 / year *

    Students as a rule pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.

    You will be expected to meet additional costs which may arise as a result of materials, art supplies and consumables you may need for your projects, as well as printing and copying services and other types of services and consumables. Their list and the amount of costs depends upon the requirements of your course and the nature of your projects. Additionally during your time at BHSAD you may be recommended to visit museums, art galleries and other venues as part of your learning and there may be a cost for such visits which you should also budget for.

    Below is the list of materials and supplies which BHSAD students use most frequently and which are likely to be among those you may need:

    A3 or A4 hardback sketchbook, A2 or A3 portfolio case with ringbound plastic sleeves, HB pencils and rubber, UHU glue, Pritt stick, PVA glue, small lined notepads, spray mount, masking tape, sellotape, double sided tape, invisible scotch tape, scalpel with replaceable blades, basic set of acrylic paints, coloured pencils, basic set of drawing pencils, highlighter, assorted brushes, writing pen, fine line drawing pens, small plastic ruler etc.

    Please note that this list is indicative and given for your reference only. Full list will depend upon your project and the range of materials and techniques which you may wish to adopt.

    * This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract. 

    Required documents

    - Online application form
    - Copy of previous education certificates and academic qualifications. The following documents can be submitted: high school diploma, college degree diploma, higher education or BA diploma
    - 2 photos 3х4 cm
    - Copy of your passport
    - Personal statement

    Entry examinations
    Applicants who apply for Year 1 of British higher education courses, need to sit the following:

    - English exam
    - Portfolio assessment
    - Entry interview

    During the admission exams, the admissions staff will arrange a convenient date and time for demonstration of portfolio and interview, after that, the matriculant will be allowed to pass the English test. 

    English test is not required for students from English-speaking countries or if an IELTS or equivalent certificate is produced. For international students we can organise skype entry interviews. In such cases the portfolio can be sent via email. 

    Required level of English
    IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:

    - CAE (Certificate in Advanced English) grade C or above;
    - FCE (First Certificate in English) grade A.

    If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.
    required portfolio
    The range of work in your portfolio should cover a broad spectrum of media, materials and approaches. Projects may be submitted in different disciplines including but not limited to graphics, drawing, painting, textile, photography, decorative art, design, web-design, animation.

    First of all, the admission committee would like to see how you can generate and develop your ideas; that is why, besides finished projects, the portfolio should also include notebooks with sketches, sketchbooks, written works (articles, essays, if any). Please try to present examples of the best and most recent projects which reflect your creative abilities.

    Your portfolio needs to be printed (А3 format or larger). Animation and CG works should be presented on CDs or memory sticks. It advisable to show photographs of large works which otherwise would be difficult to transport.

    interview procedure
    Prospective students will be asked questions regarding their education and professional background in order to make a final decision about admission on to the course. Please be ready to tell the interview panel about yourself, your design experience and projects in your portfolio.

    You may be asked about the history of creation of a particular work and the context of its creation. The panel may ask you about well-known designers to learn about the influence of creative activities of other designers and artists on you, the reason why you follow them and the main incentive for your development in terms of your occupation.
    Application deadline
    Application deadlines will be announced in spring 2020.

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