The characteristics of this contemporary BA (Hons) Fashion Programme reflect the rapidly responsive nature of the fashion industry, one that demands creativity and versatility, while still focusing on the essence of design in a commercial context.
The shift in consumer behaviour and the needs of an evolving industry mean that students today require a sound grounding in fashion design in its broadest context. One that relies upon transferable skills such as problem solving and communication through professional dialogue, as well as a refined and focused development of core skills and working processes that are directly linked to fashion.
Central to the course rational and its structure is the recognition of the current context and opportunities that exist within the current Russian fashion market and its subsequent expansion at all market levels. The course is designed to be flexible enough to meet the needs of the industry and to identify and respond to new developing markets, while providing a stable framework to ensure consistency of education and high quality of results.
The course philosophy is to create a learning environment in which innovation, invention and originality are nurtured and championed. Students will be encouraged to achieve the necessary balance between imaginative visual ideas and commercial and professional considerations, which will allow them to either support or challenge prevailing fashion in an intelligent and thoughtful manner.
The programme continues to develop links with both the local and international fashion industry and provides students with live projects and professional feedback from visiting industry professionals.
Students will increasingly consider some of the key contemporary issues related to the fashion industry, such as the role of the designer, branding, marketing, media, the impact of materials and digital design technologies. Overall, we aim to cultivate a learning environment to enable the development of independent, innovative and responsible fashion graduates with a thoughtful and imaginative approach to the ever-changing fashion industry, both locally and internationally.
On successful completion of the programme, students will typically:
have a Knowledge and Understanding of:
- the significance of research methods within contemporary, commercial, national and international fashion markets;
- cultural, historical and professional contexts;
- visual languages, materials and techniques of the practice of fashion;
- technical skills and processes within a fashion context;
- some of the histories, theories and critical issues and debates that inform historical and contemporary fashion design practice.
Intellectual Skills – be able to:
- generate ideas, concepts, proposals and solutions independently and/or collaboratively in response to briefs and/or self initiated study;
- demonstrate a willingness to explore visual languages, materials and techniques;
- employ resourcefulness and entrepreneurial skill to support developed, individual working practice;
- develop skills relevant to the operation of marketing and communication as a consumer activity;
- describe and analyse both visual and textual sources; frame appropriate questions for enquiry and devise a sustained and substantiated argument.
Practical Skills – be able to:
- begin to employ appropriate materials, techniques and methods in relation to contemporary commercial fashion;
- demonstrate relevant levels of professional competence in the realisation, presentation and communication of design ideas in fashion;
- make aesthetic and functional judgements in the realisation of design ideas.
Transferable Skills – be able to:
- research, critically evaluate, organise and present information to a range of audiences;
- retrieve and present information digitally;
- demonstrate personal strengths, responsibility and initiative in the management of own learning;
- demonstrate effective communication skills through considered use of English language, both orally and in writing;
- work effectively within a team;
- respond flexibly to change;
- analyse and apply data;
- continue to develop skills in visual, oral and written communication of ideas and information using appropriate academic conventions.
Enrollment is based on the results of a portfolio assessment and an interview with one of the tutors. The applicant's knowledge and skills reflected in their work should be comparable to the knowledge and skills students acquire at Foundation level. Interviews and portfolio assessments are usually scheduled in the 3 days followed by the language test.
Transfer to Year 2 will be possible only if a student attended a higher education institution which uses a credit-based system. For these purposes, the number of previously received credits is compared with the number of credits which is necessary for transfer to the relevant stage of a British undergraduate course.
You will be expected to meet additional costs which may arise as a result of materials, art supplies and consumables you may need for your projects, as well as printing and copying services and other types of services and consumables. Their list and the amount of costs depends upon the requirements of your course and the nature of your projects. Additionally during your time at BHSAD you may be recommended to visit museums, art galleries and other venues as part of your learning and there may be a cost for such visits which you should also budget for.
Below is the list of materials and supplies which BHSAD students use most frequently and which are likely to be among those you may need:
A3 or A4 hardback sketchbook, A2 or A3 portfolio case with ringbound plastic sleeves, HB pencils and rubber, UHU glue, Pritt stick, PVA glue, small lined notepads, spray mount, masking tape, sellotape, double sided tape, invisible scotch tape, scalpel with replaceable blades, basic set of acrylic paints, coloured pencils, basic set of drawing pencils, highlighter, assorted brushes, writing pen, fine line drawing pens, small plastic ruler etc.
Please note that this list is indicative and given for your reference only. Full list will depend upon your project and the range of materials and techniques which you may wish to adopt.
Applications for the next academic year will be open in spring 2019.