Start date
September 2020
Full Time: 3 years
Tuition fees
Full Time: 585 000 ₽ per year
Payment by installments is possible
BA (Hons) Marketing with digital communications
About the course
The programme is designed to enable students to acquire knowledge and skills by combining theoretical concepts and their practical applications. It develops students’ expertise and competencies through a variety of learning, teaching and assessment approaches, allowing them to apply their skills and learning to address various challenges and issues in the industry.

This programme is a response to the demands and fast pacing changes in the market. It provides students with a competitive framework of an attractive and appropriate mix of modules embracing all subject areas related to Marketing in a Digital Communications context.

The course offers a serious foundation in business, communications and quantitative techniques and develops the interpersonal and employability skills necessary for succeeding at work.

A mandatory requirement for admission to the programme is the availability of at least one successfully completed year of study in the university's higher education programme (regardless of the previous specialization) and the availability of an IELTS certificate (at least 6.0). For graduates of Russian secondary schools with a certificate of full (general) secondary education, we will offer an annual Foundation for Business & Marketing course, after which students will be able to fully meet the requirements of the University of Hertfordshire and the UK higher education system for admission to this bachelor's programme.

Career opportunities:

- Digital communications specialist
- Market research specialist
- Account manager in a digital agency
- Strategic planning specialist in a digital agency
- Brand manager
- PR manager

Both daytime and evening time delivery groups are available.

Perhaps you are interested in Marketing but would also like to explore some of our marketing pathways, please check: BA (Hons) Marketing and BA (Hons) Marketing and Advertising.

Programme Specification

What makes the programme unique

Well-qualified tutors

Staff teaching on this course are graduates of leading international business schools and are well-regarded professionals and researchers within their field. Their professional insights on the current developments and their experience has a direct impact on the teaching.

Effective programme structure

The study of marketing starts with basic principles in the first year and develops in the second year through more specialist modules in marketing and advertising, such as strategic marketing, advertising concepts, consumer behaviour and public relations. The final year offers in-depth specialist study in advertising and public relations strategy, working with agencies and market research, among other options. You will also have the opportunity to undertake a final year dissertation and to critically analyse contemporary issues in marketing, such as ethics, sustainability and the role of marketing and advertising in society.

International Diploma

BHSAD graduates will receive a University of Hertfordshire Diploma that will allow them to continue their studies or work anywhere in the world.

Live projects

Collaborations and partnerships with influential local and international brands and institutions will be an important part of the course. Our School established strong relationship with clients like Cinzano and Benetton.

Learning resources

Being a student both of the BHSAD and the University of Hertfordrshire, you will have an access to online resources of the UH library, including image and article databases, electronic books, and more. The Learning Resources Centre at the BHSAD is the perfect place to study. It offers access to a broad range of specialist books and journals, DVDs and videos.

An international career building

The course was designed to embrace current technological and conceptual developments within the global creative industries. We offer challenging, enjoyable projects that encourage a wide range of output, as well as the flexible structure of the course that encourages students to explore and question the boundaries of professional practice. 
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Programme Structure
Year 1: Modules
Marketing Data Analysis (15 credits)
Principles of Marketing (15 credits)
Digital Marketing Essentials (15 credits)
Creativity, Technology and Innovation (15 credits)
Professional Development for Marketers (30 credits)
Foundations of Economics for Marketers (15 credits)
Introduction to Marketing Communications (15 credits)

Year 2: Modules
Digital Marketing in Practice (15 credits)
Enhancing Employability in Marketing (15 credits)
Strategic Marketing Planning (15 credits)
Understand Customers (15 credits)
Mobile Business Technologies (15 credits)
Managing People (15 credits)
Enterprise (15 credits)
Consumer Behaviour (15 credits)

Students have the option to complete their final year of study at Hertfordshire Business School in the UK or at BHSAD (subject to meeting the requirements for progression from level 4 to level 5 study).
Year 3: Modules
Web Analytics and Social Media Monitoring (15 credits)
Agency Relations (15 credits)
Contemporary Issues in Marketing (15 credits)
Global Marketing Ethics and Culture (15 credits)
Market and Social Research (30 credits)

Optional Modules, Select 30 credits:

Managing Media and Communications (30 credits) AB
Strategic Brand Management (15 credits) A
Sales and Key Account Management (15 credits) B

Course teachers

Daria Yadernaya
Programme leader
How to apply

Entry exams

To enrol to this programme you need to submit the following documents:

- Valid IELTS certificate (or equivalent)

- Certificates of previous education (completed secondary / secondary vocational education, as well as at least one successfully completed year in the higher education programme, including positive grades in all subjects of the first year of study, or a diploma of higher education)

- Personal Statement \ Motivation letter

During the recruitment campaign, the selection committee appoints the dates for consideration of documents whose timetable will be published. The applicant will be informed about the result within 5 working days from the date of the decision. The Admissions Committee is entitled to request additional documents relating to the incomplete higher education to confirm the success of the results for at least the first year of study.

Submission of documents to the Admissions Committee is possible on any business day after filling out the application (on the website). When submitting documents, it is necessary to submit originals, including passports, copies of which will be certified by the staff of the Admission Committee.


Required level of English

IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:

- CAE (Certificate in Advanced English);
- FCE (First Certificate in English).

If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.

Admission requirements

How to enrol

To enrol to the programme  you need to submit an application and provide a list of documents (see below), a motivation letter and a valid IELTS certificate (6.0 or higher).

1. All applicants from countries where English is not the preferred language of communication, must provide a valid English proficiency certificate – IELTS 6 points or higher (academic module, minimum of 5.5 for each unit). CAE and FCE certificates, issued not more than 2 years before the date of submission to the Admissions Committee, and a TOEFL certificate with a total score of 72 and above (reading 18, letter 17, listening 17, oral part 20) are also accepted.

2. Students with UK qualifications:

- a minimum of two 4 unit qualifications (e.g. A Levels), one 8 unit qualification (e.g. Pearson BTEC Diploma) or one 12 unit qualification (e.g. Pearson BTEC Extended Diploma).
- GCSE Maths and English at Grade C (Grade 4 if completed from 2018 onwards).
For graduates of secondary schools, the successful completion of the Foundation Business and Marketing course will be the basis for the transfer to this bachelor program in 2020.

Students with Russian educational qualifications:

Completion of Certificate of full secondary education, and either a pass in First year of a degree programme from a recognised Russian HEI or a pass of the UK foundation degree (in Business Studies, Economics, Marketing or similar area of studies).
Other qualification from various counties are subject to approval by the BHSAD’s and UH’s admission office on a case-by-case basis.

3. Personal Statement / motivation letter – maximum 2 pages (in English)

We have a flexible admissions policy and treat everyone as an individual. This means that we will look at your educational achievements together with your applications as a whole, including work experience and personal statement, and may make an offer at any point within the stated minimal requirements.

Your application will be considered by the BHSAD’s Admissions office. In most difficult cases it might be subject to approval by the University of Hertfordshire. The dates for BHSAD’s admission decisions will be published in March 2019 (normally it takes up to 3 weeks to make a decision on your application).

Graduates of secondary schools must first successfully complete the Foundation Business and Marketing course to enroll to this BA programme.

Required documents

- Online application form
- Copy of previous education certificates and academic qualifications with a detailed transcript**
- IELTS certificate (Valid on the date of submission of the original to the BHSAD’s admission office)
- 2 photos 3х4 cm
- Copy of your passport
- Personal statement

**Certificate of full secondary education, certificate from the university about the successful completion of at least 1 year of higher education or a diploma of higher education, or the BHSAD certificate of a successful completion of Foundation Business & Marketing course.

The school reserves the right to verify the authenticity of all received documents on education. The documents of foreign states are considered on an individual basis.

Tuition fee

Full-time: 585 000 ₽ / year *

Students, as a rule, pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.

* This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract. 

How can I apply?

Applicants need to provide the following documents:

- online application form
- copy or the original of previous education certificates and academic qualifications.
- 2 photos 3×4
- copy of your passport

After the necessary documents are provided you need to sign the contracts. For applicants under 18 presence of one of the parents is required. More details about the application process can be found in the “How to apply” section of the website.

What is the language of delivery?

The education at BHSAD is provided by an international team of lecturers but the working language is always English for our British programmes.

BA (Hons) Marketing with digital communications

Start date: september 2020
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