Marketing

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Business & Marketing

Marketing

Multidisciplinary approach to contemporary businesses.

How to apply

Language

English

Duration

Full Time: 3 years

Mode

Full-time

About the course
Programme Structure
Tutors
Student works
How to apply
Success stories
FAQ

About the course

Marketing is an exciting, dynamic and multi-focused discipline. This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare you to work successfully in the sector whether you wish to join a small or a large corporation or set up your own business.

A mandatory requirement for admission to the programme is the availability of at least one successfully completed year of study in the university's higher education programme (regardless of the previous specialization) and the availability of an IELTS certificate (at least 6.0). For graduates of Russian secondary schools with a certificate of full (general) secondary education, we will offer an annual Foundation for Business & Marketing course.

Career opportunities:

- Market research specialist
- Brand manager
- Account manager
- Communications specialist
- Media planning specialist
- PR manager

This programme was launched in September 2020. Both daytime and evening time delivery groups are available.

What makes the programme unique

Well-qualified tutors

Staff teaching on this course are graduates of leading international business schools and are well-regarded professionals and researchers within their field. Their professional insights on the current developments and their experience has a direct impact on the teaching.

Effective programme structure

The study of marketing starts with basic principles in the first year and develops in the second year through more specialist modules in marketing and advertising, such as strategic marketing, advertising concepts, consumer behaviour and public relations. The final year offers in-depth specialist study in advertising and public relations strategy, working with agencies and market research, among other options. You will also have the opportunity to undertake a final year dissertation and to critically analyse contemporary issues in marketing, such as ethics, sustainability and the role of marketing and advertising in society.

An international career building

The course was designed to embrace current technological and conceptual developments within the global creative industries. We offer challenging, enjoyable projects that encourage a wide range of output, as well as the flexible structure of the course that encourages students to explore and question the boundaries of professional practice.

Live projects

Collaborations and partnerships with influential local and international brands and institutions will be an important part of the course. Our School established strong relationship with clients like Cinzano and Benetton.

Learning resources

Being a student of the BHSAD you will have an access to online resources including image and article databases, electronic books, and more. The Learning Resources Centre at the BHSAD is the perfect place to study. It offers access to a broad range of specialist books and journals, DVDs and videos.

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Programme Structure

Year 1: Modules

Principles of Marketing (15 credits)
Understanding Data (15 credits)
Introduction to Marketing Communications (15 credits)
Essentials Skills in Marketing (15 credits)
Digital Landscape (15 credits)
Business Environment (15 credits)
Content Creation (15 credits)
Preparing for Professional Success (15 credits)

Year 2: Modules

Marketing Insight, Analysis and Planning (15 credits)
Consumer Behaviour (15 credits)
Working with Industry (15 credits)
Digital Marketing in Practice (15 credits)
Marketing Research (15 credits)
Managing Marketing Professionals (15 credits)
Innovation and Business Model Design (15 credits)
Social Media and Social Influence (15 credits)

Year 3: Modules

Core modules:
The Future of Marketing (15 credits)
Branding and Communications Strategy (15 credits)
Digital Venture Creation (15 credits)
Data Driven Marketing Decisions (15 credits)
Global Marketing (15 credits)
Strategic Product Management (15 credits)

Optional modules (one to be selected by student):
Dissertation - Marketing (30 credits), or
Industry Project (30 credits)

Tutors

Teachers

Daria Yadernaya

Programme leader

Michael Gibson

Luca Scaini

Yulia Seregina

Svetlana Iakovleva

Lidia von Meissner

Student works

How to apply

Required level of English

IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:

- CAE (Certificate in Advanced English);
- FCE (First Certificate in English).

If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.

Success stories