Start date
September 2021
Full Time: 3 years
Tuition fees
Full Time: 595 000 ₽ per year
Payment by installments is possible
BA (Hons) Marketing
About the course
Marketing is an exciting, dynamic and multi-focused discipline. This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare you to work successfully in the sector whether you wish to join a small or a large corporation or set up your own business.

A mandatory requirement for admission to the programme is the availability of at least one successfully completed year of study in the university's higher education programme (regardless of the previous specialization) and the availability of an IELTS certificate (at least 6.0). For graduates of Russian secondary schools with a certificate of full (general) secondary education, we will offer an annual Foundation for Business & Marketing course, after which students will be able to fully meet the requirements of the University of Hertfordshire and the UK higher education system for admission to this bachelor's programme.

Career opportunities:

- Market research specialist
- Brand manager
- Account manager
- Communications specialist
- Media planning specialist
- PR manager

This programme will be launched in September 2020. Both daytime and evening time delivery groups are available.

Perhaps you are interested in Marketing but would also like to explore some of our marketing pathways, please check: BA (Hons) Marketing and Advertising and BA (Hons) Marketing with Digital Communications.

Programme Specification

What makes the programme unique

Well-qualified tutors

Staff teaching on this course are graduates of leading international business schools and are well-regarded professionals and researchers within their field. Their professional insights on the current developments and their experience has a direct impact on the teaching.

Effective programme structure

The study of marketing starts with basic principles in the first year and develops in the second year through more specialist modules in marketing and advertising, such as strategic marketing, advertising concepts, consumer behaviour and public relations. The final year offers in-depth specialist study in advertising and public relations strategy, working with agencies and market research, among other options. You will also have the opportunity to undertake a final year dissertation and to critically analyse contemporary issues in marketing, such as ethics, sustainability and the role of marketing and advertising in society.

International Diploma

BHSAD graduates will receive a University of Hertfordshire Diploma that will allow them to continue their studies or work anywhere in the world.

Live projects

Collaborations and partnerships with influential local and international brands and institutions will be an important part of the course. Our School established strong relationship with clients like Cinzano and Benetton.

Learning resources

Being a student both of the BHSAD and the University of Hertfordrshire, you will have an access to online resources of the UH library, including image and article databases, electronic books, and more. The Learning Resources Centre at the BHSAD is the perfect place to study. It offers access to a broad range of specialist books and journals, DVDs and videos.

An international career building

The course was designed to embrace current technological and conceptual developments within the global creative industries. We offer challenging, enjoyable projects that encourage a wide range of output, as well as the flexible structure of the course that encourages students to explore and question the boundaries of professional practice. 
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Programme Structure
Year 1: Modules
Principles of Marketing (15 credits)
Understanding Data (15 credits)
Introduction to Marketing Communications (15 credits)
Essentials Skills in Marketing (15 credits)
Digital Landscape (15 credits)
Business Environment (15 credits)
Content Creation (15 credits)
Preparing for Professional Success (15 credits)
Year 2: Modules
Marketing Insight, Analysis and Planning (15 credits)
Consumer Behaviour (15 credits)
Working with Industry (15 credits)
Digital Marketing in Practice (15 credits)
Marketing Research (15 credits)
Managing Marketing Professionals (15 credits)
Innovation and Business Model Design (15 credits)
Social Media and Social Influence (15 credits)

Students have the option to complete their final year of study at Hertfordshire Business School in the UK or at BHSAD (subject to meeting the requirements for progression from level 4 to level 5 study).
Year 3: Modules
Core modules:
The Future of Marketing (15 credits)
Branding and Communications Strategy (15 credits)
Digital Venture Creation (15 credits)
Data Driven Marketing Decisions (15 credits)
Global Marketing (15 credits)
Strategic Product Management (15 credits)  

Optional modules (one to be selected by student):
Dissertation - Marketing (30 credits), or
Industry Project (30 credits)

Course teachers

How to apply

Entry exams

To enrol to this programme you need to submit the following documents:

- Valid IELTS certificate (or equivalent)

- Certificates of previous education (completed secondary / secondary vocational education, as well as at least one successfully completed year in the higher education programme, including positive grades in all subjects of the first year of study, or a diploma of higher education)

- Personal Statement \ Motivation letter

During the recruitment campaign, the selection committee appoints the dates for consideration of documents whose timetable will be published. The applicant will be informed about the result within 5 working days from the date of the decision. The Admissions Committee is entitled to request additional documents relating to the incomplete higher education to confirm the success of the results for at least the first year of study.

Submission of documents to the Admissions Committee is possible on any business day after filling out the application (on the website). When submitting documents, it is necessary to submit originals, including passports, copies of which will be certified by the staff of the Admission Committee.


Required level of English

IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:

- CAE (Certificate in Advanced English);
- FCE (First Certificate in English).

If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.


How can I apply?

Applicants need to provide the following documents:

- online application form
- copy or the original of previous education certificates and academic qualifications.
- 2 photos 3×4
- copy of your passport

After the necessary documents are provided you need to sign the contracts. For applicants under 18 presence of one of the parents is required. More details about the application process can be found in the “How to apply” section of the website.

What is the language of delivery?

The education at BHSAD is provided by an international team of lecturers but the working language is always English for our British programmes.

BA (Hons) Marketing

Start date: september 2021
1 Examination period
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3 years
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