Start date
September 2020
Full Time: 3 years
Part time: 6 years
Tuition fees
Full time: 585 000 ₽ per year
Part time: 365 000 ₽ per year
Payment by installments is possible
BA (Hons) Product and Industrial Design
About the course
Product Design is the design of everyday objects and their supporting services with a particular accent given to their relevance, usefulness and functionality. Product Design is simply “everything” surrounding us and because of that the range of necessary competences is very wide, ranging from understanding materials, production techniques, economical issues, end users and sustainability. Our approach is centred around user needs, where issues surrounding everyday manufactured products and services are developed and explored.

BA (Hons) Product and Industrial Design programme is validated by University of Hertfordshire.

The programme has been running since 2006 and ever since the main scope of the course has been related to provide a relevant international experience in thinking globally and acting locally (in Russia), with a correct balance of technical abilities and design thinking skills. The course has constantly managed to evolve by proposing new contents in a way to stay up with the challenges of the time (and the future), cross matching, sometimes, with other disciplines like futurology or interface design. It investigates the cultural, technical and commercial factors which influence the development of innovative new products, and it introduces the creative and professional strategies which underpin design. The course includes branding and methods of identifying consumer needs and aspirations as an approach to creating the right product.

Studies focus on human centred design, design thinking and collaboration and we work with business communities both in Russia and abroad. Students are involved in live projects at all levels, which are implemented for real clientss. The school cooperates with well known companies, including Asus, SEAT, Adobe, Sony, Hewlett-Packard, Light Technologies, SCA Tissue Europe, Rolsen Electronics, Daimler Chrysler and many more.

What makes the programme unique

Our tutors

Our programme tutors are practicing industry experts. They possess the prerequisite technical skills, knowledge and enthusiasm to help students achieve the best results in their industrial design studies. The tutors support students throughout all stages of a project, and teach them to engage in dialogue with manufacturers and clients.

Glocal approach

We foster the ability to think holistically — on a global level, taking into account local specificities. The constant evolution of our curriculum allows graduates to pursue high quality projects, increase their abilities in design thinking and their technical skills, in order to obtain significant competitive advantages in the industrial design industry.

International Diploma

BHSAD graduates will receive a University of Hertfordshire Diploma that will allow them to continue studies or work anywhere in the world.

Integration into the professional environment

To interact with the professional community of designers, our students are involved in the implementation of real-world customer projects. The school collaborates with a number of well-known companies such as: Asus, SEAT, Nissan, Adobe, SONY, Hewlett-Packard, Light Technologies, SCA Tissue Europe, Rolsen Electronics, Daimler Chrysler and DuPont. Our students' best works are often awarded at international competitions, such as iSaloni Milano.

The centre of modelling and prototyping

The Centre is equipped with advanced equipment to work with metal, wood and plastic. We have facilities for turning, milling, drilling, grinding and more. We also have professional hand tools, a 3D printer, a spray booth and powerful computer stations, which allow our student to progress through all the stages of industrial design: from sketching and 3D visualization to prototype manufacturing.

Advanced methods for the implementation of ideas

The School has advanced equipment for the realization of any creative solution for the construction of large and small forms. Our 'open door' policy means that students can utilize the computer labs, photo studio, our modern sound laboratory, and our ceramics and sculpture studio.

Hardware & Software

All the computers in our digital design labs have access to Adobe Creative Cloud, which gives students the opportunity to learn and use key industry standard applications like InDesign, Illustrator, Photoshop, and AfterEffects. Specialist technicians, including qualified Adobe Certified Instructors, are available to support the students in making the most of the software.

Meetings with experts in the field

The School regularly invites well-known Russian and foreign experts in the field of product design. These meetings take place in a variety of formats — from one-off lectures and round tables to series of workshops with practical activities and tasks.

Learning resources

The Learning Resources Centre at BHSAD is the perfect place to study. It offers access to a broad range of specialist books and journals, DVDs, videos, slides, and all the electronic resources hosted by the University of Hertfordshire library including image and article databases, electronic books, and more.
1 / 9
Programme Structure
Year 1: Modules
The student experience is focused on developing the basic design ‘toolbox’ skills required by product design students. Students will become familiar with design practices and processes including visual language, design and communication, materials, techniques, vision, function, construction, production, decision-making and challenges. Students will develop drawing, computer, workshop and presentation skills through focused project activity. A module in critical and cultural studies will enable the students to develop study skills and gain a broader knowledge of relevant cultural and historical matters.

Core modules:

  • Introduction to Core Design Skills
  • Introduction to Design Principles
  • Professional Design Studio
  • Design Theory (L4)
Programme Specification

Year 2: Modules
Practical work in workshops and implementation of companies’ projects allow students to improve understanding of the methods which are used by professionals as well as to expand their knowledge and improve professional skills. The implementation of projects helps to develop their own ideas and identify their advantages, while practical training incorporates current product design practices and the opportunity to interact with the professional community.

Core modules:

  • Core Design Skills (2)
  • Design Principles (PID)
  • Professional Design Studio (2)
  • Design Theory (L5)


Year 3: Modules
During their final year leading to the degree of Bachelor of Arts students can study either in Moscow or in the UK depending on their choice.

This year is designed to prepare the student for the world of work. It focuses on developing and consolidating key skills and provides the student with opportunities to work on external projects. During their third year, students improve their communication and presentation skills, actively participating in various competitions; they write degree essay along with project-related activities. The degree project combines accumulated experience, so graduates can demonstrate their achieved level.

Core modules: 

  • Major Degree Project (PID)
  • Professional Design Studio (3)
  • The Degree Essay (L6)
Student works
Ekaterina Lyubimova
Conti Table
Ekaterina Lyubimova
Ekaterina Lyubimova Conti Table
See the project in detail
1 / 5
1 / 5
Ksenia Pletneva
Ksenia Pletneva
Ksenia Pletneva
See the project in detail
1 / 2
1 / 2
Diana Khvedelidze
Hello, Emotions!
Diana Khvedelidze
Diana Khvedelidze Hello, Emotions!
See the project in detail
1 / 7
1 / 7
Priyanti Velangi
Priyanti Velangi
Priyanti Velangi REMATERIALIZE
See the project in detail
1 / 4
1 / 4
Ekaterina Zhokhova
Ekaterina Zhokhova
Ekaterina Zhokhova TattoOn
See the project in detail
1 / 3
1 / 3
Ekaterina Savelyeva
Ekaterina Savelyeva
Ekaterina Savelyeva Esca
See the project in detail
1 / 4
1 / 4
EunChong Lee
EunChong Lee
EunChong Lee Mevigation
See the project in detail
1 / 4
1 / 4
Alina Tukhbatova
Alina Tukhbatova
Alina Tukhbatova SONERE
See the project in detail
1 / 2
1 / 2
Anastasia Stazhevskaya
Anastasia Stazhevskaya
Anastasia Stazhevskaya Memotion
See the project in detail
1 / 3
1 / 3
How to apply

Entry exams

Applicants who apply for Year 1 of British higher education courses, need to sit the following:

- English exam
- Portfolio assessment
- Entry interview

During the admission exams, the admissions staff will arrange a convenient date and time for demonstration of portfolio and interview, after that, the matriculant will be allowed to pass the English test. 

English test is not required for students from English-speaking countries or if an IELTS or equivalent certificate is produced. For international students we can organise skype entry interviews. In such cases the portfolio can be sent via email.

Required level of English

IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:

- CAE (Certificate in Advanced English);
- FCE (First Certificate in English).

If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.

Required portfolio

The range of work in your portfolio should cover a broad spectrum of media, materials and approaches. Projects may be submitted in different disciplines including but not limited to graphics, drawing, painting, textile, photography, decorative art, design, web-design, animation.

First of all, the admission committee would like to see how you can generate and develop your ideas; that is why, besides finished projects, the portfolio should also include notebooks with sketches, sketchbooks, written works (articles, essays, if any). Please try to present examples of the best and most recent projects which reflect your creative abilities.

Your portfolio needs to be printed (А3 format or larger). Animation and CG works should be presented on CDs or memory sticks. It advisable to show photographs of large works which otherwise would be difficult to transport. 

Interview procedure

Prospective students will be asked questions regarding their education and professional background in order to make a final decision about admission on to the course. Please be ready to tell the interview panel about yourself, your design experience and projects in your portfolio. 

You may be asked about the history of creation of a particular work and the context of its creation. The panel may ask you about well-known designers to learn about the influence of creative activities of other designers and artists on you, the reason why you follow them and the main incentive for your development in terms of your occupation.
Admission requirements

How to enrol

To enrol on the course, applicants have to present a portfolio of their work and evidence of their English language competence. A grade 6.0 or higher on the IELTS scale is acceptable and the CAE and FCE qualifications are considered. If the applicant cannot produce a certificate, their English is tested together with prospective students who are applying for the Foundation Art & Design Course. However, the applicant must provide the IELTS certificate later on, by particular deadline. 

Enrollment is based on the results of a portfolio assessment and an interview with one of the tutors. The applicant's knowledge and skills reflected in their work should be comparable to the knowledge and skills students acquire at Foundation level. Interviews and portfolio assessments are usually scheduled in the 3 days followed by the language test.

Transfer to Year 2 will be possible only if a student attended a higher education institution which uses a credit-based system. For these purposes, the number of previously received credits is compared with the number of credits which is necessary for transfer to the relevant stage of a British undergraduate course.

Required documents

- Online application form
- Copy of previous education certificates and academic qualifications. The following documents can be submitted: high school diploma, college degree diploma, higher education or BA diploma
- 2 photos 3х4 cm
- Copy of your passport
- Personal statement

Tuition fees

Full-time: 585 000 ₽ / year*
Part-time: 365 000 ₽ / year*

Students as a rule pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.

You will be expected to meet additional costs which may arise as a result of materials, art supplies and consumables you may need for your projects, as well as printing and copying services and other types of services and consumables. Their list and the amount of costs depends upon the requirements of your course and the nature of your projects.

Additionally during your time at BHSAD you may be recommended to visit museums, art galleries and other venues as part of your learning and there may be a cost for such visits which you should also budget for.

Below is the list of materials and supplies which BHSAD students use most frequently and which are likely to be among those you may need:
A3 or A4 hardback sketchbook, A2 or A3 portfolio case with ringbound plastic sleeves, HB pencils and rubber, UHU glue, Pritt stick, PVA glue, small lined notepads, spray mount, masking tape, sellotape, double sided tape, invisible scotch tape, scalpel with replaceable blades, basic set of acrylic paints, coloured pencils, basic set of drawing pencils, highlighter, assorted brushes, writing pen, fine line drawing pens, small plastic ruler etc.

Please note that this list is indicative and given for your reference only. Full list will depend upon your project and the range of materials and techniques which you may wish to adopt.

* This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract.
Success stories
Success stories
Alexandra Gromchenko BA (Hons) Product and Industrial Design
Natalya Romanova BA (Hons) Product and Industrial Design
1 / 3

How can I apply?

Applicants need to provide the following documents:

- online application form
- copy or the original of previous education certificates and academic qualifications.
- 2 photos 3×4
- copy of your passport

After the necessary documents are provided you need to sign the contracts. For applicants under 18 presence of one of the parents is required. More details about the application process can be found in the “How to apply” section of the website.

What is the language of delivery?

The education at BHSAD is provided by an international team of lecturers but the working language is always English for our British programmes.

BA (Hons) Product and Industrial Design

Start date: september 2020
Step 1 of 1
Step 1 of 1
Entrance exams schedule will be announced in Spring. Please fill out the form and we will send you a notification.
Level of English language competence
Do you have any medical condition that School should be aware of?
British Higher School of Design adheres to the principles of personal data processing rules of the Federal Law N152- FL "On personal data". The information provided in this application form as strictly confidential and will use it solely for the purpose related to admission and studying at BHSAD.
Sending your application...
Error occurred. Please contact us:

[email protected]
+7 (495) 640-30-15
Thank you. Your information is collected.

An automated response confirming the receipt of your application and your further steps is sent to e-mail. If you did not receive it at this address, please check you Spam/Junk folder or contact Admissions Office at [email protected] or by phone +7 495 640 30 15.

Best regards,
BHSAD Admissions Office
We are open Monday-Friday 10.00 – 19.00 (Moscow time zone GMT +4)
Tel/fax: +7 495 640 30 15
E-mail: [email protected]

We use cookies developed by our specialists and third parties, to analyze the events on our website, which allows us to improve interaction with users and service. Continuing to view the pages of our site, you accept the terms of its use. For more information, see our Privacy Policy.

Download brochure

Please enter your e-mail to get the digital version of the brochure

Download brochure

Thank you. Your application form was received.