Product Design is the design of everyday objects and their supporting services with a particular accent given to their relevance, usefulness and functionality. Product Design is simply “everything” surrounding us and because of that the range of necessary competences is very wide, ranging from understanding materials, production techniques, economical issues, end users and sustainability. Our approach is centred around user needs, where issues surrounding everyday manufactured products and services are developed and explored.
BA (Hons) Product and Industrial Design programme is validated by University of Hertfordshire.
The programme has been running since 2006 and ever since the main scope of the course has been related to provide a relevant international experience in thinking globally and acting locally (in Russia), with a correct balance of technical abilities and design thinking skills. The course has constantly managed to evolve by proposing new contents in a way to stay up with the challenges of the time (and the future), cross matching, sometimes, with other disciplines like futurology or interface design. It investigates the cultural, technical and commercial factors which influence the development of innovative new products, and it introduces the creative and professional strategies which underpin design. The course includes branding and methods of identifying consumer needs and aspirations as an approach to creating the right product.
Studies focus on human centred design, design thinking and collaboration and we work with business communities both in Russia and abroad. Students are involved in live projects at all levels, which are implemented for real clientss. The school cooperates with well known companies, including Asus, SEAT, Adobe, Sony, Hewlett-Packard, Light Technologies, SCA Tissue Europe, Rolsen Electronics, Daimler Chrysler and many more.
Britanka Degree Show 2021
What makes the programme unique
Integration into the professional environment
The centre of modelling and prototyping
Advanced methods for the implementation of ideas
Hardware & Software
Meetings with experts in the field
- Introduction to Core Design Skills
- Introduction to Design Principles
- Professional Design Studio
- Design Theory (L4)
- Core Design Skills (2)
- Design Principles (PID)
- Professional Design Studio (2)
- Design Theory (L5)
This year is designed to prepare the student for the world of work. It focuses on developing and consolidating key skills and provides the student with opportunities to work on external projects. During their third year, students improve their communication and presentation skills, actively participating in various competitions; they write degree essay along with project-related activities. The degree project combines accumulated experience, so graduates can demonstrate their achieved level.
- Major Degree Project (PID)
- Professional Design Studio (3)
- The Degree Essay (L6)
- English exam
- Portfolio assessment
- Entry interview
During the admission exams, the admissions staff will arrange a convenient date and time for demonstration of portfolio and interview, after that, the matriculant will be allowed to pass the English test.
English test is not required for students from English-speaking countries or if an IELTS or equivalent certificate is produced. For international students we can organise skype entry interviews. In such cases the portfolio can be sent via email.
Required level of English
- CAE (Certificate in Advanced English);
- FCE (First Certificate in English).
If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.
First of all, the admission committee would like to see how you can generate and develop your ideas; that is why, besides finished projects, the portfolio should also include notebooks with sketches, sketchbooks, written works (articles, essays, if any). Please try to present examples of the best and most recent projects which reflect your creative abilities.
Your portfolio needs to be printed (А3 format or larger). Animation and CG works should be presented on CDs or memory sticks. It advisable to show photographs of large works which otherwise would be difficult to transport.
You may be asked about the history of creation of a particular work and the context of its creation. The panel may ask you about well-known designers to learn about the influence of creative activities of other designers and artists on you, the reason why you follow them and the main incentive for your development in terms of your occupation.
How can I apply?
- online application form
- copy or the original of previous education certificates and academic qualifications.
- 2 photos 3×4
- copy of your passport
After the necessary documents are provided you need to sign the contracts. For applicants under 18 presence of one of the parents is required. More details about the application process can be found in the “How to apply” section of the website.