About the course
The key idea of this course is about entering the proper definition of what an actual project brief means and implies as basic tool for innovative and authentic design. The idea behind is to cover, in each subject area, a palette of methods, practices and experiences, not only in the idea generation domain, but also in the research one, as a way to contribute to the uniqueness of the design development.
We open up our own internal British Programme recipe book and we display how we do things.
This course is for specialists with a degree in design, marketing, advertising,management, pedagocic (Lead Designers, Art Directors, Senior Designers, Head of Department, Directors, Teachers) whose aim is personal growth, investigation about different creative methods, using corporate internal funding for professional development, design management overview, exchanging ideas.
The course is taught in English. Required level of English for participants is IELTS 6 or higher.
We open up our own internal British Programme recipe book and we display how we do things.
This course is for specialists with a degree in design, marketing, advertising,management, pedagocic (Lead Designers, Art Directors, Senior Designers, Head of Department, Directors, Teachers) whose aim is personal growth, investigation about different creative methods, using corporate internal funding for professional development, design management overview, exchanging ideas.
The course is taught in English. Required level of English for participants is IELTS 6 or higher.
Programme Structure
Main topics
- Intro
- Research setup
- Idea generation: methods
- Prototyping & Testing
- Analysis & implementation
- Ready ideas and conclusion
- Final Presentations of the participants' works & Discussion
- Research setup
- Idea generation: methods
- Prototyping & Testing
- Analysis & implementation
- Ready ideas and conclusion
- Final Presentations of the participants' works & Discussion
What will students take away from the course
The course gives deep knowledge of different process, timing and management constraints, higher creative input.
Participants will take away knowledge about the design development process and inherent design thinking from a multitude of perspectives as there is all of programme leaders (graphic, product, fashion, etc.) participating in giving the individual angle/point of view over the topic.
Participants will take away knowledge about the design development process and inherent design thinking from a multitude of perspectives as there is all of programme leaders (graphic, product, fashion, etc.) participating in giving the individual angle/point of view over the topic.
Tutors