further studies at BA (Hons) Marketing and Advertising and BA (Hons) Marketing with
Digital Communications programmes. It is designed to master academic skills, the
foundations of business and marketing, to improve the knowledge of the English language
(including industry-specific terms and business vocabulary).
The programme will assist in making an informed choice of a BA programme in the future.
Successful completion of the course guarantees enrollment to the chosen programme in
This programme is intended for anyone interested in marketing and in pursuing a career
in this field. The course is mandatory for graduates of Russian secondary schools in order
to prepare them for studies in British higher education programmes. Such programmes
typically include a mandatory preparatory year (corresponding to qualification level 3) for
those who completed 11 classes of secondary school. Upon successful completion, students will fully comply with the requirements of the University of Hertfordshire in order to continue their education in three-year BA programme in September 2019.
Read more about the profession of a marketing specialist and career prospects in this sphere in this article.
The programme introduces a wide range of business disciplines that are absent in the
standard secondary school curriculum, as well as the specifics of the marketing field
chosen by students. Great attention is paid to the preparation for the peculiarities of
British higher education system: the development of data research and data analysis skills, self-guided work and evaluation of one’s own activities, team work on projects.
During the studies, the students undergo intensive training in the English language,
divided into several groups according to their level (from Pre-Intermediate to Advanced),
and then take IELTS test, a prerequisite for entering Level 4 (Year 1) of BA programme.
- Personal and Business Finance
- International Business
- Principles of Management
- Market Research
- Developing a Marketing Campaign
- Digital Marketing
- Managing an Event
- Business English
- English — preparation for IELTS
filling in an application on the website and submitting the following documents to the
- Valid IELTS certificate (5.0 or equivalent) / or readiness to take BHSAD admission test
- Documents confirming the complete secondary or secondary professional education
You may submit your documents to the Admissions Office on any working day after filling
in the application. When submitting the documents, you should provide the originals (or
notarized copies) thereof, including the passport, and the copies will be certified by the
members of the Admissions Office in the presence of the prospective student.
Upon receipt of the documents, the Admissions Office sets the dates of admission tests,
taking into consideration the prospective students’ wishes, in accordance with the
schedule of the current admission campaign (full schedule of admission tests will be
published in spring 2020).
Written assignment and interview are two parts of a single admission test, the result of
which can be either positive or negative. The date is set by the Admissions Office in
accordance with the schedule of the current admission campaign, taking into
consideration the prospective students’ wishes.
Admission test consists of the following assignments, to be completed on the premises of
- essay on topics related to motivation for getting a higher education degree; not less
than 200 words, in English, 40 minutes.
- creative assignment related to business and marketing; in writing, 15 minutes
-interview — in English, 10-15 minutes.
Prospective students who cannot provide a certificate confirming the level of proficiency
in English are welcome to take the admission test.
(see English Language Requirements section)
The test is carried out in several stages or modules:
Listening (listening to recording played once) – 10 questions, 15 minutes. Examples: audio task, answers;
Grammar test – 55 questions, 40 minutes, based on Murphy English grammar in use Intermediate;
Reading apprehension – 2 parts, 20 questions, 30 minutes, no electronic version, usually printed and adapted;
Essay writing – 45 minutes, 200-250 words on a topic proposed; e.g. Some people prefer to live in a small town. Others prefer to live in a big city. Which place would you prefer to live in?
The total test duration is 2 hours. A 10-break is given before the essay writing.
- Copy of previous education certificates and academic qualifications.The following documents can be submitted: high school diploma, college degree diploma, higher education or BA diploma
- 2 photos 3х4 cm
- Copy of your passport
- Personal statement
Students as a rule pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.
* This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract.
- online application form
- copy or the original of previous education certificates and academic qualifications.
- 2 photos 3×4
- copy of your passport
After the necessary documents are provided you need to sign the contracts. For applicants under 18 presence of one of the parents is required. More details about the application process can be found in the “How to apply” section of the website.