The programme teaches a wide variety of skills and abilities necessary for successful
further studies at BA (Hons) Marketing and Advertising and BA (Hons) Marketing with
Digital Communications programmes. It is designed to master academic skills, the
foundations of business and marketing, to improve the knowledge of the English language
(including industry-specific terms and business vocabulary).
The programme will assist in making an informed choice of a BA programme in the future.
Successful completion of the course guarantees enrollment to the chosen programme in
This programme is intended for anyone interested in marketing and in pursuing a career
in this field. The course is mandatory for graduates of Russian secondary schools in order
to prepare them for studies in British higher education programmes. Such programmes
typically include a mandatory preparatory year (corresponding to qualification level 3) for
those who completed 11 classes of secondary school. Upon successful completion, students will fully comply with the requirements of the University of Hertfordshire in order to continue their education in three-year BA programme in September 2019.
Read more about the profession of a marketing specialist and career prospects in this sphere in this article.
The programme introduces a wide range of business disciplines that are absent in the
standard secondary school curriculum, as well as the specifics of the marketing field
chosen by students. Great attention is paid to the preparation for the peculiarities of
British higher education system: the development of data research and data analysis skills, self-guided work and evaluation of one’s own activities, team work on projects.
During the studies, the students undergo intensive training in the English language,
divided into several groups according to their level (from Pre-Intermediate to Advanced),
and then take IELTS test, a prerequisite for entering Level 4 (Year 1) of BA programme.