Start date
September 2020
Full Time: 1 year
Tuition fees
Full Time: GBP 5600 per year
Payment by installments is possible
Foundation Business & Marketing
About the course
The programme teaches a wide variety of skills and abilities necessary for successful
further studies at BA (Hons) Marketing and Advertising and BA (Hons) Marketing with
Digital Communications programmes. It is designed to master academic skills, the
foundations of business and marketing, to improve the knowledge of the English language
(including industry-specific terms and business vocabulary).

The programme will assist in making an informed choice of a BA programme in the future.
Successful completion of the course guarantees enrollment to the chosen programme in

This programme is intended for anyone interested in marketing and in pursuing a career
in this field. The course is mandatory for graduates of Russian secondary schools in order
to prepare them for studies in British higher education programmes. Such programmes
typically include a mandatory preparatory year (corresponding to qualification level 3) for
those who completed 11 classes of secondary school. Upon successful completion, students will fully comply with the requirements of the University of Hertfordshire in order to continue their education in three-year BA programme in September 2019.

Read more about the profession of a marketing specialist and career prospects in this sphere in this article.

The programme introduces a wide range of business disciplines that are absent in the
standard secondary school curriculum, as well as the specifics of the marketing field
chosen by students. Great attention is paid to the preparation for the peculiarities of
British higher education system: the development of data research and data analysis skills, self-guided work and evaluation of one’s own activities, team work on projects.

During the studies, the students undergo intensive training in the English language,
divided into several groups according to their level (from Pre-Intermediate to Advanced),
and then take IELTS test, a prerequisite for entering Level 4 (Year 1) of BA programme.
What makes the programme unique
Staff teaching on this course are graduates of leading international business schools and are well-regarded professionals and researchers within their field. Their professional insights on the current developments and their experience has a direct impact on the teaching.
The study of marketing starts with basic principles in the first year and develops in the second year through more specialist modules in marketing and advertising, such as strategic marketing, advertising concepts, consumer behaviour and public relations. The final year offers in-depth specialist study in advertising and public relations strategy, working with agencies and market research, among other options. You will also have the opportunity to undertake a final year dissertation and to critically analyse contemporary issues in marketing, such as ethics, sustainability and the role of marketing and advertising in society.
International Diploma
BHSAD graduates will receive a University of Hertfordshire Diploma that will allow them to continue their studies or work anywhere in the world.
Collaborations and partnerships with influential local and international brands and institutions will be an important part of the course. Our School established strong relationship with clients like Cinzano and Benetton.
Being a student both of the BHSAD and the University of Hertfordrshire, you will have an access to online resources of the UH library, including image and article databases, electronic books, and more. The Learning Resources Centre at the BHSAD is the perfect place to study. It offers access to a broad range of specialist books and journals, DVDs and videos.
The course was designed to embrace current technological and conceptual developments within the global creative industries. We offer challenging, enjoyable projects that encourage a wide range of output, as well as the flexible structure of the course that encourages students to explore and question the boundaries of professional practice. After graduation many of our students have been employed by prestigious international studios like Saatchi & Saatchi, Lava, and Fitch, while others have gone on to establish successful independent practices that are already making their mark on the field.
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Programme Structure
Core modules
- Exploring Business 
- Personal and Business Finance 
- International Business 
- Principles of Management 
- Market Research
- Developing a Marketing Campaign 
- Digital Marketing 
- Managing an Event 
- Business English 
- English — preparation for IELTS
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How to apply
Entry exams
Those applying for Foundation Business and Marketing programme should begin with
filling in an application on the website and submitting the following documents to the
Admissions Office:

- Valid IELTS certificate (5.0 or equivalent) / or readiness to take BHSAD admission test
in English
- Documents confirming the complete secondary or secondary professional education
- Passport

You may submit your documents to the Admissions Office on any working day after filling
in the application. When submitting the documents, you should provide the originals (or
notarized copies) thereof, including the passport, and the copies will be certified by the
members of the Admissions Office in the presence of the prospective student.

Upon receipt of the documents, the Admissions Office sets the dates of admission tests,
taking into consideration the prospective students’ wishes, in accordance with the
schedule of the current admission campaign (full schedule of admission tests will be
published in spring 2020).

Written assignment and interview are two parts of a single admission test, the result of
which can be either positive or negative. The date is set by the Admissions Office in
accordance with the schedule of the current admission campaign, taking into
consideration the prospective students’ wishes.

Admission test consists of the following assignments, to be completed on the premises of
the BHSAD:
- essay on topics related to motivation for getting a higher education degree; not less
than 200 words, in English, 40 minutes.
- creative assignment related to business and marketing; in writing, 15 minutes
-interview — in English, 10-15 minutes.

Prospective students who cannot provide a certificate confirming the level of proficiency
in English are welcome to take the admission test.

(see English Language Requirements section)
Required level of English
The minimum entry requirement for prospective students during the preliminary examination is pre-intermediate to intermediate English. As part of Foundation Art & Design course the students undergo intensive training in groups of respective levels (from Pre-Intermediate to Advanced). After the training the students take the IELTS test which is a prerequisite for moving to the Year 1 of BA degree.

The test is carried out in several stages or modules:

Listening (listening to recording played once) – 10 questions, 15 minutes. Examples: audio taskanswers;

Grammar test – 55 questions, 40 minutes, based on Murphy English grammar in use Intermediate;

Reading apprehension – 2 parts, 20 questions, 30 minutes, no electronic version, usually printed and adapted;

Essay writing – 45 minutes, 200-250 words on a topic proposed; e.g. Some people prefer to live in a small town. Others prefer to live in a big city. Which place would you prefer to live in?

The total test duration is 2 hours. A 10-break is given before the essay writing.

Admission requirements
Application deadlines will be announced in spring 2020.
Required documents
- Online application form
- Copy of previous education certificates and academic qualifications.The following documents can be submitted: high school diploma, college degree diploma, higher education or BA diploma
- 2 photos 3х4 cm
- Copy of your passport
- Personal statement
Tuition fee
Full-time: GBP 5600 / year*

Students as a rule pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.

* This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract.
How can I apply?
Applicants need to provide the following documents:

- online application form
- copy or the original of previous education certificates and academic qualifications.
- 2 photos 3×4
- copy of your passport

After the necessary documents are provided you need to sign the contracts. For applicants under 18 presence of one of the parents is required. More details about the application process can be found in the “How to apply” section of the website.
What is the language of delivery?
The education at BHSAD is provided by an international team of lecturers but the working language is always English for our British programmes.

Foundation Business & Marketing

Start date: september 2020
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Entrance exams schedule will be announced in Spring. Please fill out the form and we will send you a notification.
Level of English language competence
Do you have any medical condition that School should be aware of?
British Higher School of Design adheres to the principles of personal data processing rules of the Federal Law N152- FL "On personal data". The information provided in this application form as strictly confidential and will use it solely for the purpose related to admission and studying at BHSAD.
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[email protected]
+7 (495) 640-30-15
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BHSAD Admissions Office
We are open Monday-Friday 10.00 – 19.00 (Moscow time zone GMT +4)
Tel/fax: +7 495 640 30 15
E-mail: [email protected]

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