Start date
September 2021
Full Time: 1 year
Tuition fees
Full Time: 495 000 ₽ per year
Payment by installments is possible
Foundation Business & Marketing
About the course
The programme teaches a wide variety of skills and abilities necessary for successful further studies at BA (Hons) Marketing and BA (Hons) Advertising and Digital Marketing. It is designed to master academic skills, the foundations of business and marketing, to improve the knowledge of the English language (including industry-specific terms and business vocabulary).

The programme will assist in making an informed choice of a BA programme in the future.
Successful completion of the course guarantees enrollment to the chosen programme in

This programme is intended for anyone interested in marketing and in pursuing a career
in this field. The course is mandatory for graduates of Russian secondary schools in order
to prepare them for studies in British higher education programmes. Such programmes
typically include a mandatory preparatory year (corresponding to qualification level 3) for
those who completed 11 classes of secondary school. Upon successful completion, students will fully comply with the requirements of the University of Hertfordshire in order to continue their education in three-year BA programme in September 2019.

This programme is created by our international academic team. Our programme is licensed under ANO Universal University (as a further education programme) by City of Moscow Department of Education, and it is not accredited by any UK educational institutions. This qualification will be accepted as an entry level to BHSAD BA (Hons) Marketing programmes, but will be subject to a case-by-case decision of any other international institution.

Read more about the profession of a marketing specialist and career prospects in this sphere in this article.

The programme introduces a wide range of business disciplines that are absent in the
standard secondary school curriculum, as well as the specifics of the marketing field
chosen by students. Great attention is paid to the preparation for the peculiarities of
British higher education system: the development of data research and data analysis skills, self-guided work and evaluation of one’s own activities, team work on projects.

During the studies, the students undergo intensive training in the English language,
divided into several groups according to their level (from Pre-Intermediate to Advanced),
and then take IELTS test, a prerequisite for entering Level 4 (Year 1) of BA programme.

What makes the programme unique

Guaranteed progression

Upon successful completion of the Foundation Business & Marketing programme students are guaranteed admission to their British undergraduate programme of choice in the Marketing field.


The programme implies the studying of both classical basics and the aspects of contemporary marketing such as digital marketing, events, research, and the adoption of the latest international business cases’ practices.

Well-qualified tutors

Staff teaching on this course, themselves graduates from leading international business schools, are well-regarded professionals and researchers within the discipline. Their professional insights on the current developments and their experience has a direct impact on the teaching.

Live projects

Collaborations and partnerships with influential local and international brands and institutions will be an important part of the course. Our School established strong relationship with clients like Cinzano, Benetton.

Learning resources

Being a student both of BHSAD and University of Hertfordrshire, you will have an access to electronic resources hosted by the UH library including image and article databases, electronic books, and more. The Learning Resources Centre at BHSAD is the perfect place to study. It offers access to a broad range of specialist books and journals, DVDs, videos.

Active language practice

Our English tuition is based on advanced techniques, taking into account the lexicological specifics of the art and design. Particular attention is paid to the development of students' spoken language and their ability to effectively express their thoughts and ideas. Our Foundation students attend twice-weekly English classes prior to taking the international IELTS exam, which is a prerequisite for transition to the British undergraduate programmes.
1 / 6
Programme Structure
Stage 1: contemporary business practices
Foundations of Business
Understanding core concepts, principles, processes and contemporary approaches to business practices.

Foundations of Marketing Management
Understanding the role of contemporary marketing and marketing management, key terms and principles.

Basics of Business & Marketing analytics
Acquiring essential business skills through data analysis, learning and applying Excel, PowerPoint, visual and oral presentation skills.

English for Business and Marketing 
Developing communication skills necessary for future area of study or employment.

English for IELTS
Preparation for taking a required IELTS examination.
Stage 2: contemporary marketing practices
Market Research and Analysis
Understanding how to perform a market, social and marketing research, including digital, and applying these tools to making informed marketing recommendations for a selected individual project (start-ups or already existing businesses or their products).

Finance and Business
Understanding foundations of personal and corporate finance and their role in business operations and decisions, applying those to a lean business plan proposal (either a new product for an existing company or a startup).

English for Business and Marketing

English for IELTS
Stage 3: integrated marketing campaigns
Contemporary Practices in International Business and Marketing
Understanding the actual problems and techniques to perform global and international business operations, understanding the specific role of macro-environmental factors and foundations of application of PESTEL analysis in import/export and international business expansions. This module will require students to propose a business project within an international context with the support of classic techniques and modern digital tools.

Developing a Marketing and Advertising Campaign
This practical module will allow you to develop an integrated marketing campaign based on your knowledge, understanding and skills acquired throughout the course. You will be working on selected projects in teams and will be required to demonstrate the results as a group presentation and to produce visual supporting materials to be displayed at the School End-of-the year exhibition.

English for Business and Marketing

English for IELTS
Finishing the year with a mock exam will help you to evaluate your skills before making arrangements for an exam with an authorised IELTS provider (required for entering BA studies).
How to apply

Entry exams

Those applying for Foundation Business and Marketing programme should begin with
filling in an application on the website and submitting the following documents to the
Admissions Office:

- Valid IELTS certificate (5.0 or equivalent) / or readiness to take BHSAD admission test
in English
- Documents confirming the complete secondary or secondary professional education
- Passport

You may submit your documents to the Admissions Office on any working day after filling
in the application. When submitting the documents, you should provide the originals (or
notarized copies) thereof, including the passport, and the copies will be certified by the
members of the Admissions Office in the presence of the prospective student.

Upon receipt of the documents, the Admissions Office sets the dates of admission tests,
taking into consideration the prospective students’ wishes, in accordance with the
schedule of the current admission campaign (full schedule of admission tests will be
published in spring 2020).

Written assignment and interview are two parts of a single admission test, the result of
which can be either positive or negative. The date is set by the Admissions Office in
accordance with the schedule of the current admission campaign, taking into
consideration the prospective students’ wishes.

Admission test consists of the following assignments, to be completed on the premises of
the BHSAD:
- essay on topics related to motivation for getting a higher education degree; not less
than 200 words, in English, 40 minutes.
- creative assignment related to business and marketing; in writing, 15 minutes
-interview — in English, 10-15 minutes.

Prospective students who cannot provide a certificate confirming the level of proficiency
in English are welcome to take the admission test.

(see English Language Requirements section)

Required level of English

The minimum entry requirement for prospective students during the preliminary examination is pre-intermediate to intermediate English. As part of Foundation Art & Design course the students undergo intensive training in groups of respective levels (from Pre-Intermediate to Advanced). After the training the students take the IELTS test which is a prerequisite for moving to the Year 1 of BA degree.

The test is carried out in several stages or modules:

Listening (listening to recording played once) – 10 questions, 15 minutes. Examples: audio taskanswers;

Grammar test – 55 questions, 40 minutes, based on Murphy English grammar in use Intermediate;

Reading apprehension – 2 parts, 20 questions, 30 minutes, no electronic version, usually printed and adapted;

Essay writing – 45 minutes, 200-250 words on a topic proposed; e.g. Some people prefer to live in a small town. Others prefer to live in a big city. Which place would you prefer to live in?

The total test duration is 2 hours. A 10-break is given before the essay writing.


How can I apply?

Applicants need to provide the following documents:

- online application form
- copy or the original of previous education certificates and academic qualifications.
- 2 photos 3×4
- copy of your passport

After the necessary documents are provided you need to sign the contracts. For applicants under 18 presence of one of the parents is required. More details about the application process can be found in the “How to apply” section of the website.

What is the language of delivery?

The education at BHSAD is provided by an international team of lecturers but the working language is always English for our British programmes.

Foundation Business & Marketing

Start date: september 2021
1 Examination period
2 Personal information
3 Previous education and work experience
4 Additional Information
Step 1 of 4
1 Examination period
Step 1 of 4
Mode of study
Start date
September 2021
2 Personal information
Step 1 of 4
You can attach a photograph. Please select to download the full-face portrait photo on a light uniform background
Contact Details
Information about parents or other contact persons
3 Previous education and work experience
Step 1 of 4
Educational institution that you finished or are finishing
Have you graduated?
Have you graduated?
Have you graduated?
Have you graduated?
Do you have an international academic level certificate of English proficiency?
Do you have any work experience?
Have you previously studied at Universal University?
4 Additional Information
Step 1 of 4
Please choose
Your disabilities and/or any special needs. Please choose
British Higher School of Design adheres to the principles of personal data processing rules of the Federal Law N152- FL "On personal data". The information provided in this application form as strictly confidential and will use it solely for the purpose related to admission and studying at BHSAD.
Sending your application...
Error occurred. Please contact us:

[email protected]
+7 (495) 640-30-15
Thank you. Your application is now submitted to BHSAD Admissions Office.

An automated response confirming the receipt of your application and your further steps is sent to e-mail.
If you didn’t receive it at this address, please check you Spam/Junk folder or contact Admissions Office at [email protected] or by phone +7 495 640 30 15.

Best regards,
BHSAD Admissions Office
We are open Monday-Friday 10.00 – 19.00 (Moscow time zone GMT +4)
Tel/fax: +7 495 640 30 15
E-mail: [email protected]

We use cookies developed by our specialists and third parties, to analyze the events on our website, which allows us to improve interaction with users and service. Continuing to view the pages of our site, you accept the terms of its use. For more information, see our Privacy Policy.

Download brochure

Please enter your e-mail to get the digital version of the brochure

Download brochure

Thank you. Your application form was received.