Top.Mail.Ru
Language
English
Start date
September 2023
Duration
3 years
Mode
Full-time
Tuition fees
720 000
Менеджмент в креативных индустриях и цифровой маркетинг
About the course
This bachelor degree programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client side or in creative agencies. This programme has a balance of the academic underpinning and the creative and digital skills required for employment. Students will be expected to operate at a strategic campaign planning level, whilst also acquiring practical skills such as copywriting, video editing and basic digital design as well as a knowledge of and practical application of marketing technology.

A mandatory requirement for admission to the programme is at least one successfully completed year of study at a Russian university undergraduate level (regardless of the previous specialization) and the availability of an IELTS certificate (at least 6.0). For graduates of Russian secondary schools with a certificate of completed (general) secondary education, we will offer a 1 year Foundation for Business & Marketing course.

Career opportunities:

- Account manager
- Digital marketing manager
- Marketing Communications specialist
- Media Planning specialist
- Brand manager
- PR manager

This programme will be launched in September 2021. Both daytime and evening time delivery groups are available (full time mode only).

What makes the programme unique

Programme Structure
Year 1: Modules
Core modules:

- Understanding Data (15 credits)
- Introduction to Marketing Communications (15 credits)
- Essentials Skills in Marketing (15 credits)
- Digital Landscape (15 credits)
- Business Environment (15 credits)
- Content Creation (15 credits)
- Preparing for Professional Success (15 credits)
- Principles of Marketing (15 credits)
Year 2: Modules
Core modules:

- Campaign Insights, Analysis and Planning
- Consumer Behaviour
- Working with Industry
- The Digital Experience
- Marketing Research
- Managing Marketing Professionals
- Advertising Concepts and Creativity
- Social Media and Social Influence
Year 3: Modules
Core modules:

- The Future of Marketing (15 credits)
- Advertising and Communications Strategy (15 credits)
- Managing the Customer Journey (15 credits)
- Digital Analytics and Social Media Monitoring (15 credits)
- International Advertising (15 credits)
- Agency Practice and Management (15 credits)

Optional Modules:

- Dissertation — Marketing (30 credits), or Industry Project (30 credits)
Student works
Dementiy Taradin, Regina Starobinskaia
Deep Convos
Dementiy Taradin, Regina Starobinskaia
Dementiy Taradin, Regina Starobinskaia Deep Convos
See the project in detail
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How to apply
01

Required level of English

IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:

- CAE (Certificate in Advanced English);
- FCE (First Certificate in English).

If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.

FAQ

What is the language of delivery?

The education at BHSAD is provided by an international team of lecturers but the working language is always English for our British programmes.

Intensive

Менеджмент в креативных индустриях и цифровой маркетинг

1 september–1 march
Please fill the form:
Who pays the tuition?
Payment type

Payment is made after confirmation of the application.

Tuition fees:
720 000
720 000

Thank you for your application.

You have successfully signed up for intensive Менеджмент в креативных индустриях и цифровой маркетинг .
Intensive will be held: 1 september–1 march

If you have questions, you can always contact us:

admission-cpd@britishdesign.ru
+7 (495) 640-30-15
Prepare to payment...

Intensive

Менеджмент в креативных индустриях и цифровой маркетинг

1 september–1 march
1 These gift recipient
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After payment, a letter will be sent to the recipient of the certificate with a notification of the gift and with all the necessary information for the participant

2 Your data
Please fill the form:
Who pays the tuition?
Payment type
Tuition fees:
720 000
720 000

Thank you for your application.

Application is completed and a gift certificate is already being prepared for shipment.
Intensive will be held: 1 september–1 march

If you have questions, you can always contact us:

admission-cpd@britishdesign.ru
+7 (495) 640-30-15
Prepare to payment...

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