Deep Convos
About the course
This bachelor degree programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client side or in creative agencies. This programme has a balance of the academic underpinning and the creative and digital skills required for employment. Students will be expected to operate at a strategic campaign planning level, whilst also acquiring practical skills such as copywriting, video editing and basic digital design as well as a knowledge of and practical application of marketing technology.
A mandatory requirement for admission to the programme is at least one successfully completed year of study at a Russian university undergraduate level (regardless of the previous specialization) and the availability of an IELTS certificate (at least 6.0). For graduates of Russian secondary schools with a certificate of completed (general) secondary education, we will offer a 1 year Foundation for Business & Marketing course.
Career opportunities:
- Account manager
- Digital marketing manager
- Marketing Communications specialist
- Media Planning specialist
- Brand manager
- PR manager
This programme will be launched in September 2021. Both daytime and evening time delivery groups are available (full time mode only).
A mandatory requirement for admission to the programme is at least one successfully completed year of study at a Russian university undergraduate level (regardless of the previous specialization) and the availability of an IELTS certificate (at least 6.0). For graduates of Russian secondary schools with a certificate of completed (general) secondary education, we will offer a 1 year Foundation for Business & Marketing course.
Career opportunities:
- Account manager
- Digital marketing manager
- Marketing Communications specialist
- Media Planning specialist
- Brand manager
- PR manager
This programme will be launched in September 2021. Both daytime and evening time delivery groups are available (full time mode only).
What makes the programme unique
Programme Structure
Year 1: Modules
Core modules:
- Understanding Data (15 credits)
- Introduction to Marketing Communications (15 credits)
- Essentials Skills in Marketing (15 credits)
- Digital Landscape (15 credits)
- Business Environment (15 credits)
- Content Creation (15 credits)
- Preparing for Professional Success (15 credits)
- Principles of Marketing (15 credits)
- Understanding Data (15 credits)
- Introduction to Marketing Communications (15 credits)
- Essentials Skills in Marketing (15 credits)
- Digital Landscape (15 credits)
- Business Environment (15 credits)
- Content Creation (15 credits)
- Preparing for Professional Success (15 credits)
- Principles of Marketing (15 credits)
Year 2: Modules
Core modules:
- Campaign Insights, Analysis and Planning
- Consumer Behaviour
- Working with Industry
- The Digital Experience
- Marketing Research
- Managing Marketing Professionals
- Advertising Concepts and Creativity
- Social Media and Social Influence
- Campaign Insights, Analysis and Planning
- Consumer Behaviour
- Working with Industry
- The Digital Experience
- Marketing Research
- Managing Marketing Professionals
- Advertising Concepts and Creativity
- Social Media and Social Influence
Year 3: Modules
Core modules:
- The Future of Marketing (15 credits)
- Advertising and Communications Strategy (15 credits)
- Managing the Customer Journey (15 credits)
- Digital Analytics and Social Media Monitoring (15 credits)
- International Advertising (15 credits)
- Agency Practice and Management (15 credits)
Optional Modules:
- Dissertation — Marketing (30 credits), or Industry Project (30 credits)
- The Future of Marketing (15 credits)
- Advertising and Communications Strategy (15 credits)
- Managing the Customer Journey (15 credits)
- Digital Analytics and Social Media Monitoring (15 credits)
- International Advertising (15 credits)
- Agency Practice and Management (15 credits)
Optional Modules:
- Dissertation — Marketing (30 credits), or Industry Project (30 credits)
Tutors
Teachers
Student works
How to apply
01
Required level of English
IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:
- CAE (Certificate in Advanced English);
- FCE (First Certificate in English).
If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.
- CAE (Certificate in Advanced English);
- FCE (First Certificate in English).
If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.
Success stories
Laodika Slavgorodskaya
Founder of magick agency
Dementiy Taradin
Co-founder of Deep Convos
FAQ
What is the language of delivery?
The education at BHSAD is provided by an international team of lecturers but the working language is always English for our British programmes.