Dozens of brands, a variety of interactive pavillions, thousands of visitors — an ideal platform from which to acquaint the public with the results of an open competition for the design of the car brand Nissan Juke, which took place in Gorky Park on 8 and 9 August. Jury chairman Umberto Giraudo — curator of the BA (Hons) Product Design programme chose the winner from around ten thousand participants. In the midst of all the events on the promenade at Gorky Park were three bright Nissan Juke containers — three full exhibition halls. In the BHSAD pavillion on the second level an exhibition of work by graduates of the BA (Hons) Product Design programme was presented. On the second day of the festival, Umberto Giraudo conducted several master classes aimed at the active involvement of participants in creative thinking processes.
