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Strategy & Key Values
Strategy & Key Values

Strategy & Key Values

STRATEGY

Our strategy is focused on offering the highest academic quality in teaching the creative disciplines by providing the best intellectual, organisational, informational, and technological resources to secure successful careers and employability for our students.

MISSION

Create a generation of progressive professionals in creative fields who make the world a better place.

MOTTO

Think. Create. Apply.

Our approach to educational process is unique in Russia. We teach our students the vast scope of
skills necessary to start building a successful career since the first days of studies. All our graduates
adhere to the same professional and personal philosophy, based on three simple principles: Think, Create, Apply

Think. The ability to work with data and to identify key mesages in hundreds of books, articles,
video and audio content in any sphere. The ability to analyze, reflect, formulate one’s ideas,
understand their contents and what is necessary in order to implement them, and, most importantly,
knowing their ultimate goal.

Create. The ability to do manual work, to master all techniques and methods necessary to implement a
project, because without such ability even the most exciting and innovative idea will remain just an
idea. The curriculums of all programs include dozens of hours dedicated to hands-on work: such
educational activities are much more efficient and useful than lengthy lectures in classrooms. Our
workshops have all resources and equipment you may require in order to implement even most
complicated projects.

Apply. It is the desire to make the world a better place, and realization that the scope of your idea is
evaluated against the scope of change it entails. Apart from skills such as the ability to structure and
present one’s work, to gather a team and assign roles, to find the right approach to the client or
persuade an investor to provide you with financing, we give the students an opportunity to realize,
through working on various projects, that a modern-day creative industry professional doesn’t just
reflect on possible positive change, but knows what he or she must do personally.


KEY VALUES


EDUCATION AS A LIFESTYLE
We believe that education should not be limited to the school facilities or the framework of the course. A desire for personal growth is a lifestyle, it means constantly provoking change, being bold, active, open, moving forward despite fear, experimenting and having positive attitude towards everything.

DESIGN PHILOSOPHY
The common values and perception of design as a set of moral and social principles are the main link that brings together students, tutors, staff and partners of the School's. These principles guide us in everything we do, from developing educational programs to joint projects that we carry out together with the industry.

A PLACE FOR CREATIVE POWER
There is no absolute truth or final destinations in design. We are a community of creative fellow-thinkers whose knowledge, resources, educational techniques, experience and connections can bring anyone who joins us to a whole new level of personal and professional development and help them make their boldest ideas a reality.

INNOVATION LEADERS
We constantly develop and implement cutting-edge technologies and methods to our educational programs in order to enrich and upgrade the students’ experience. We eagerly respond to changes in the world around us, welcome new ideas and solutions, while sticking to our principles.