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Strategy & Key Values
Strategy & Key Values

Strategy & Key Values

STRATEGY

Our strategy is focused on offering the highest academic quality in teaching the creative disciplines by providing the best intellectual, organisational, informational, and technological resources to secure successful careers and employability for our students.

MISSION

Create a generation of progressive professionals in creative fields who make the world a better place.

KEY VALUES

EDUCATION AS A LIFESTYLE

We believe that education should not be limited to the school facilities or the framework of the course. A desire for personal growth is a lifestyle, it means constantly provoking change, being bold, active, open, moving forward despite fear, experimenting and having positive attitude towards everything.

DESIGN PHILOSOPHY

The common values and perception of design as a set of moral and social principles are the main link that brings together students, tutors, staff and partners of the School's. These principles guide us in everything we do, from developing educational programs to joint projects that we carry out together with the industry.

A PLACE FOR CREATIVE POWER

There is no absolute truth or final destinations in design. We are a community of creative fellow-thinkers whose knowledge, resources, educational techniques, experience and connections can bring anyone who joins us to a whole new level of personal and professional development and help them make their boldest ideas a reality.

INNOVATION LEADERS

We constantly develop and implement cutting-edge technologies and methods to our educational programs in order to enrich and upgrade the students’ experience. We eagerly respond to changes in the world around us, welcome new ideas and solutions, while sticking to our principles.