Marketing Module Leader.
Modules: Creativity, Technology & Innovation, Professional Development in Marketing, Creativity in Advertising.
Professional Biography
Elena is a dynamic marketing professional with international experience in companies such as Starbucks, Ariston and Urgo Group. Her responsibilities included brand management, product launch, 360° marketing communication programs, digital advertising, marketing collateral, and event management.
Elena received her Master in Marketing degree (2015) at HEC Paris - the #1 business school in Europe. Elena holds certificates issued by Google (Digital Marketing), AXA Group (Digital Transformation) and Product Marketing Bootcamp (Product Marketing Management).
Currently, Elena works as Global Marketing Coordinator at Kaspersky, facilitating the work of 250+ Kaspersky marketers across the world.
Research/professional practice interests
Generational Marketing;
Product Marketing;
MarTech.
MSc in Marketing - HEC Paris (2015);
BA in Project Management - Financial University under the Government of the Russian Federation (2013).
Professional & Academic Activities
Starbucks 10 Year Anniversary in Russia - first-ever local cup design competition in the company’s history;
Opening of the first Starbucks Reserve Bar and Starbucks Drive-Thru stores in Russia.
Modules: Creativity, Technology & Innovation, Professional Development in Marketing, Creativity in Advertising.
Professional Biography
Elena is a dynamic marketing professional with international experience in companies such as Starbucks, Ariston and Urgo Group. Her responsibilities included brand management, product launch, 360° marketing communication programs, digital advertising, marketing collateral, and event management.
Elena received her Master in Marketing degree (2015) at HEC Paris - the #1 business school in Europe. Elena holds certificates issued by Google (Digital Marketing), AXA Group (Digital Transformation) and Product Marketing Bootcamp (Product Marketing Management).
Currently, Elena works as Global Marketing Coordinator at Kaspersky, facilitating the work of 250+ Kaspersky marketers across the world.
Research/professional practice interests
Generational Marketing;
Product Marketing;
MarTech.
Qualifications
MSc in Marketing - HEC Paris (2015);
BA in Project Management - Financial University under the Government of the Russian Federation (2013).
Professional & Academic Activities
Starbucks 10 Year Anniversary in Russia - first-ever local cup design competition in the company’s history;
Opening of the first Starbucks Reserve Bar and Starbucks Drive-Thru stores in Russia.
