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Strategy & Key Values

STRATEGY

Our strategy is focused on offering the highest academic quality in teaching creative disciplines by providing the best intellectual, organisational and technological resources to ensure successful careers and employability for our students.

MISSION

Foster a generation of forward-thinking creative professionals who want to make the world a better place.

MOTTO

Think. Create. Apply.

We introduce our students to a vast scope of tasks and projects that help them build a successful career from their very first day at BHSAD. All our graduates follow the same professional philosophy, based on three key principles: Think. Create. Apply. 

Think. The ability to work with information and identify key messages in various types of data. The ability to analyse, reflect and communicate ideas, understand their context and implementation.

Create. The ability to use all techniques and methods necessary for a project's successful implementation. All our programmes include subjects dedicated to practical work. Our
workshops have all resources and equipment students may require to carry out projects of any level of complexity.

Apply. The ability to structure and present one’s work, gather a team and assign roles, to find the right approach to a client or persuade an investor to finance a project. Students are also given an opportunity to work on projects that are aimed at improving people's lives. We believe that a modern-day creative professional doesn’t just reflect on possible positive changes, but knows exactly what he or she can do to make them a reality. 


KEY VALUES


EDUCATION AS A LIFESTYLE
We believe that education should not be limited to the framework of a course. Continuous personal development is a lifestyle. It means constantly provoking change, being positive, proactive, open, and daring. 

DESIGN PHILOSOPHY
Common values and perception of design as a set of moral and social principles are the main link that connects all members of BHSAD's community - our students, tutors, staff and partners. These principles guide us in everything we do, from developing educational programmes to joint projects that we carry out together with the industry.

A PLACE OF CREATIVE POWER
There is no final destination in design. We are a community of creative fellow-thinkers whose knowledge, resources, experience and connections can take anyone who joins us to a whole new level of personal and professional development and help them realise their most daring ideas.

INNOVATION LEADERS
We constantly develop and implement cutting-edge technologies and methods into our educational programmes in order to enrich and upgrade the students’ experience. We readily respond to change and support new ideas and concepts.