Ксюша еще со школы ведет свой бренд авторской одежды KSUSHA BAY MAISON
Ксюша еще со школы ведет свой бренд авторской одежды KSUSHA BAY MAISON
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Ksenia Bayramova, a student of the British Bachelor of Marketing programme, told us why she chose Britanka instead of studying abroad, why the creator of a fashion brand needed a marketing degree and how things are now in business.
— How did it all begin: why did you decide to do marketing?
— Marketing was an obligatory step to study after I decided to launch the business project KSUSHA BAY MAISON. I wanted to thoroughly study all aspects of building a fashion business: from sewing to marketing strategies. After all, without knowledge in marketing it is difficult to understand how to develop your brand.
— At what point did you want to get a British education? And why did you choose BA (Hons) at Britanka?
— From the age of 12 I went to summer schools abroad, and then I got acquainted with the European education system. It seemed much more interesting and understandable than Russian education to me. So, from the very beginning I considered foreign universities. But in the end, I chose Britanka, because here you can get an excellent British education, which is so valued all over the world, without having to move away from your homeland.
— What was your first impression of the programme when you began your studies?
— The first year was very interesting: we were smoothly introduced to the world of business and marketing, we were not "thrown in the water" and allowed to study all areas of our faculty throughout the year.
— What was the most interesting project during the educational process?
— I have been developing my own project, a clothing brand, since high school, so proximity to the fashion industry was an important condition when choosing a place to study. This, by the way, is also one of the reasons why I chose Britanka.
I went to study with the understanding that I would learn a lot not only in marketing, but also in design, because the university provides a large number of lectures and master classes. I am especially grateful to Britanka for the freedom to choose topics, companies and the way we present our projects. I always write my projects and essays on fashion companies, this way I get to know the inner workings of brands better.
— What were the key stages of your career development during your undergraduate studies? What do you do now?
— Thanks to Britanka, I began to understand the building of a fashion business, hired employees for my brand, signed my first advertising contracts and expanded the areas I wanted to cover under my name.
— What knowledge and skills you learned at Britanka help you succeed?
— For me, the ability to communicate and present the product or service has become the key skill. The teachers paid special attention to that. Because the study is in English, I have learned to communicate better. Now it's very easy to present my couture designs and create lectures about fashion.
— What important piece of advice would you give to students who have just started their studies?
— Don't be afraid to be yourself and make mistakes. In fact, after a regular school it's very difficult to get used to the friendly relationship between teachers and students: it's like you're always afraid to say "something wrong". Also, a foreign language, a new atmosphere can be a little confusing at first. So, I can give you only one piece of advice: speak, speak with mistakes, speak incorrectly - it will all play into your hands later. You can make it. Success is built on learning and recognizing your mistakes.
105120, Россия, Москва, Центр дизайна Artplay, ул. Нижняя Сыромятническая, 10, стр. 3
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