Ksenia Bayramova, a student of the British Bachelor of Marketing programme, told us why she chose Britanka instead of studying abroad, why the creator of a fashion brand needed a marketing degree and how things are now in business.
— How did it all begin: why did you decide to do marketing?
— Marketing was an obligatory step to study after I decided to launch the business project KSUSHA BAY MAISON. I wanted to thoroughly study all aspects of building a fashion business: from sewing to marketing strategies. After all, without knowledge in marketing it is difficult to understand how to develop your brand.
— At what point did you want to get a British education? And why did you choose BA (Hons) at Britanka?
— From the age of 12 I went to summer schools abroad, and then I got acquainted with the European education system. It seemed much more interesting and understandable than Russian education to me. So, from the very beginning I considered foreign universities. But in the end, I chose Britanka, because here you can get an excellent British education, which is so valued all over the world, without having to move away from your homeland.
— What was your first impression of the programme when you began your studies?
— The first year was very interesting: we were smoothly introduced to the world of business and marketing, we were not "thrown in the water" and allowed to study all areas of our faculty throughout the year.
— What was the most interesting project during the educational process?
— I have been developing my own project, a clothing brand, since high school, so proximity to the fashion industry was an important condition when choosing a place to study. This, by the way, is also one of the reasons why I chose Britanka.
I went to study with the understanding that I would learn a lot not only in marketing, but also in design, because the university provides a large number of lectures and master classes. I am especially grateful to Britanka for the freedom to choose topics, companies and the way we present our projects. I always write my projects and essays on fashion companies, this way I get to know the inner workings of brands better.
— What were the key stages of your career development during your undergraduate studies? What do you do now?
— Thanks to Britanka, I began to understand the building of a fashion business, hired employees for my brand, signed my first advertising contracts and expanded the areas I wanted to cover under my name.
— What knowledge and skills you learned at Britanka help you succeed?
— For me, the ability to communicate and present the product or service has become the key skill. The teachers paid special attention to that. Because the study is in English, I have learned to communicate better. Now it's very easy to present my couture designs and create lectures about fashion.
— What important piece of advice would you give to students who have just started their studies?
— Don't be afraid to be yourself and make mistakes. In fact, after a regular school it's very difficult to get used to the friendly relationship between teachers and students: it's like you're always afraid to say "something wrong". Also, a foreign language, a new atmosphere can be a little confusing at first. So, I can give you only one piece of advice: speak, speak with mistakes, speak incorrectly - it will all play into your hands later. You can make it. Success is built on learning and recognizing your mistakes.
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