Language
Russian with some lectures in English
Start date
Duration
1 year
Mode
Full-time
International Strategies in Art Business
About the course
The programme is aimed fat aspiring international level professionals in art business — managers of art galleries, art fairs, cultural organizations and events as well as art advisors for private collectors, institutions, and companies.

Students will learn about the art market ecosystem getting to know key players (organizations and personalities, processes, and trends).

The programme will help to understand the peculiarities of private and corporate collecting, artwork evaluation, sales, and logistics as well as legal and tax issues in the art business.

The course will also cover best practices in management, marketing, communications and fundraising for cultural initiatives.

Students will attend lectures on art history and current developments in contemporary art as well as the foundations of exhibition management and curatorial studies.

One of the specifics of the programme is attention to the role of art in companies’ activity: from art collaborations to Corporate Social Responsibility programs, and to employee loyalty initiatives and creativity and innovation potential development.

As part of special art business labs, together with program instructors and guest lecturers, students will work on projects delving into the key issues for the future development of the Russian contemporary art market: how to expand the collector community and make collecting part of contemporary lifestyle? How to unite the key players of the art market to establish a productive dialogue with the authorities? How to combine development in the Russian market with the gallery’s international strategy? How to ensure the transparency of the art market? Which innovative business models could be suitable for the Russian art market?

Programme graduates will be able to work in the fields of art management, gallery business, marketing, communications, and fundraising for cultural projects.

Starting from May 2020 programmes that cover different areas of contemporary art become a part of a new BHSAD and Universal University platform — Moscow School of Contemporary Art.
Programme Structure
Main modules
  • Contemporary art ecosystem
  • International art calendar: key events
  • Economics and finance in contemporary art
  • Specifics of the biggest art markets
  • Career routes in contemporary art
  • The foundations of art management
  • Business communications in the art field
  • Galleries: key players, gallery management (based on the examples of several galleries)
  • Art fairs: locations, gallery participants, and audiences
  • Art fair strategy for galleries
  • Art fair management
  • Auction houses and secondary market
  • Art foundation and their cooperation with other art market players
  • Corporate collections
  • Artwork evaluation and investing in contemporary art
  • History of the art market
  • Art advisory for private clients
  • Collectors’ clubs
  • Business management for cultural projects
  • Design thinking and cultural projects
  • Marketing strategy for cultural projects
  • Brand management for cultural projects
  • Fundraising for cultural projects and sponsor relations
  • Museums and cultural spaces by brands
  • Art strategy for a brand — lecture from a partner company
  • PR and communications
  • SMM and digital marketing
  • Event-marketing
  • Non-commercial activities of art business players and grant programmes
How to apply
01

How to apply

To apply, you need to fill in an online application form and schedule an interview with the programme leader.

Some of the lectures from international experts are in English, therefore the recommended level of English is Upper Intermediate or higher.
02

Required documents

- Application form - Proof of previous education - 2 photos 3x4 - Passport (must be shown upon documents submission)
Cost and terms of payment

Cost and terms of payment

370 000 ₽
Success stories
Success stories
Anna Sysoeva International Strategies in Art Business
Maria Savelyeva International Strategies in Art Business
Ekaterina Romanova International Strategies in Art Business
Nina Berson International Strategies in Art Business
Alexandra Volkova International Strategies in Art Business
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Intensive

Международные стратегии в арт-бизнесе

1–1 june
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Tuition fees:
430 000
430 000

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You have successfully signed up for intensive International Strategies in Art Business.
Intensive will be held: 1–1 june

If you have questions, you can always contact us:

admission-cpd@britishdesign.ru
+7 (495) 640-30-15
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Intensive

International Strategies in Art Business

1–1 june
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Who pays the tuition?
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Tuition fees:
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Intensive will be held: 1–1 june

If you have questions, you can always contact us:

admission-cpd@britishdesign.ru
+7 (495) 640-30-15
Prepare to payment...

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