About the course
The programme is aimed fat aspiring international level professionals in art business — managers of art galleries, art fairs, cultural organizations and events as well as art advisors for private collectors, institutions, and companies.
Students will learn about the art market ecosystem getting to know key players (organizations and personalities, processes, and trends).
The programme will help to understand the peculiarities of private and corporate collecting, artwork evaluation, sales, and logistics as well as legal and tax issues in the art business.
The course will also cover best practices in management, marketing, communications and fundraising for cultural initiatives.
Students will attend lectures on art history and current developments in contemporary art as well as the foundations of exhibition management and curatorial studies.
One of the specifics of the programme is attention to the role of art in companies’ activity: from art collaborations to Corporate Social Responsibility programs, and to employee loyalty initiatives and creativity and innovation potential development.
As part of special art business labs, together with program instructors and guest lecturers, students will work on projects delving into the key issues for the future development of the Russian contemporary art market: how to expand the collector community and make collecting part of contemporary lifestyle? How to unite the key players of the art market to establish a productive dialogue with the authorities? How to combine development in the Russian market with the gallery’s international strategy? How to ensure the transparency of the art market? Which innovative business models could be suitable for the Russian art market?
Programme graduates will be able to work in the fields of art management, gallery business, marketing, communications, and fundraising for cultural projects.
Starting from May 2020 programmes that cover different areas of contemporary art become a part of a new BHSAD and Universal University platform — Moscow School of Contemporary Art.
Students will learn about the art market ecosystem getting to know key players (organizations and personalities, processes, and trends).
The programme will help to understand the peculiarities of private and corporate collecting, artwork evaluation, sales, and logistics as well as legal and tax issues in the art business.
The course will also cover best practices in management, marketing, communications and fundraising for cultural initiatives.
Students will attend lectures on art history and current developments in contemporary art as well as the foundations of exhibition management and curatorial studies.
One of the specifics of the programme is attention to the role of art in companies’ activity: from art collaborations to Corporate Social Responsibility programs, and to employee loyalty initiatives and creativity and innovation potential development.
As part of special art business labs, together with program instructors and guest lecturers, students will work on projects delving into the key issues for the future development of the Russian contemporary art market: how to expand the collector community and make collecting part of contemporary lifestyle? How to unite the key players of the art market to establish a productive dialogue with the authorities? How to combine development in the Russian market with the gallery’s international strategy? How to ensure the transparency of the art market? Which innovative business models could be suitable for the Russian art market?
Programme graduates will be able to work in the fields of art management, gallery business, marketing, communications, and fundraising for cultural projects.
Starting from May 2020 programmes that cover different areas of contemporary art become a part of a new BHSAD and Universal University platform — Moscow School of Contemporary Art.
Programme Structure
Main modules
- Contemporary art ecosystem
- International art calendar: key events
- Economics and finance in contemporary art
- Specifics of the biggest art markets
- Career routes in contemporary art
- The foundations of art management
- Business communications in the art field
- Galleries: key players, gallery management (based on the examples of several galleries)
- Art fairs: locations, gallery participants, and audiences
- Art fair strategy for galleries
- Art fair management
- Auction houses and secondary market
- Art foundation and their cooperation with other art market players
- Corporate collections
- Artwork evaluation and investing in contemporary art
- History of the art market
- Art advisory for private clients
- Collectors’ clubs
- Business management for cultural projects
- Design thinking and cultural projects
- Marketing strategy for cultural projects
- Brand management for cultural projects
- Fundraising for cultural projects and sponsor relations
- Museums and cultural spaces by brands
- Art strategy for a brand — lecture from a partner company
- PR and communications
- SMM and digital marketing
- Event-marketing
- Non-commercial activities of art business players and grant programmes
Tutors
Teachers
How to apply
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How to apply
To apply, you need to fill in an online application form and schedule an interview with the programme leader.
Some of the lectures from international experts are in English, therefore the recommended level of English is Upper Intermediate or higher.
Some of the lectures from international experts are in English, therefore the recommended level of English is Upper Intermediate or higher.
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Required documents
- Application form
- Proof of previous education
- 2 photos 3x4
- Passport (must be shown upon documents submission)
Cost and terms of payment
Cost and terms of payment
370 000 ₽
Success stories
Anna Sysoeva
Graduate of CPD International strategies in art business
Maria Savelyeva
Graduate of CPD International strategies in art business
Ekaterina Romanova
Graduate of CPD International strategies in art business
Nina Berson
Graduate of CPD International strategies in art business
Alexandra Volkova
Graduate of CPD International strategies in art business
FAQ