The programme is aimed fat aspiring international level professionals in art business — managers of art galleries, art fairs, cultural organizations and events as well as art advisors for private collectors, institutions, and companies.
Students will learn about the art market ecosystem getting to know key players (organizations and personalities, processes, and trends).
The programme will help to understand the peculiarities of private and corporate collecting, artwork evaluation, sales, and logistics as well as legal and tax issues in the art business.
The course will also cover best practices in management, marketing, communications and fundraising for cultural initiatives.
Students will attend lectures on art history and current developments in contemporary art as well as the foundations of exhibition management and curatorial studies.
One of the specifics of the programme is attention to the role of art in companies’ activity: from art collaborations to Corporate Social Responsibility programs, and to employee loyalty initiatives and creativity and innovation potential development.
As part of special art business labs, together with program instructors and guest lecturers, students will work on projects delving into the key issues for the future development of the Russian contemporary art market: how to expand the collector community and make collecting part of contemporary lifestyle? How to unite the key players of the art market to establish a productive dialogue with the authorities? How to combine development in the Russian market with the gallery’s international strategy? How to ensure the transparency of the art market? Which innovative business models could be suitable for the Russian art market?
Programme graduates will be able to work in the fields of art management, gallery business, marketing, communications, and fundraising for cultural projects.
Starting from May 2020 programmes that cover different areas of contemporary art become a part of a new BHSAD and Universal University platform — Moscow School of Contemporary Art.
What makes the programme unique
Close study of international art market ecosystem
Students will learn about international art practice, art business and art management from leading international and Russian experts and practitioners, including art dealers, art fair directors, art startups and scholars.
Well-rounded skill set for managing art projects
The programme covers best practices in the fields of management, marketing, communication, and fundraising, necessary for successful art management in complex projects.
Students will learn what role art initiatives play within business organizations and brands so they can manage arts & business relationships on behalf of cultural institutions as well as advise businesses on their art strategies development.
During the programme students will study the history of contemporary art, current trends in the art market and foundations of curatorial studies and exhibition management.
Learning in professional environment
The programme is created within the new school of Universal University — Moscow School of Contemporary Art (MSCA), which is based on more than 10 years of experience accumulated by the British School of Art and Design in the fields of art, international education, and collaborations with major art institutions.
Along with the programme in art management and art business, MSCA also offers professional programmes in the fields of contemporary artist practice and curatorial studies.
Tutors and course leaders of MSCA are well-known art critics, art historians, gallerists, representatives of the Garage Museum of Contemporary art, V-A-C Foundation, Pushkin Museum of Fine Arts, Fragment Gallery, Cosmoscow international contemporary art fair.
The Board of MSCA includes experts from Russian and international institutions such as MMOMA, Tate Modern, White Cube Gallery, Royal Academy of Arts, Royal Drawing School, UCL Slade School of Fine Art among others.
Working on real-world projects
Practice-oriented art business labs allow students to work on actual real-world problems of the Russian contemporary art market whether it is the development of the collecting culture or the application of new business models. Our students get an opportunity to develop strategies, business-plans, startups in the field of art as well as present their projects and ideas to the industry professionals.
Individual career path
Committed to guide programme participants in their career path development, we offer individual career coaching sessions and information meetups with experts in the fields of art business.
Contemporary art ecosystem
International art calendar: key events
Economics and finance in contemporary art
Specifics of the biggest art markets
Career routes in contemporary art
The foundations of art management
Business communications in the art field
Galleries: key players, gallery management (based on the examples of several galleries)
Art fairs: locations, gallery participants, and audiences
Art fair strategy for galleries
Art fair management
Auction houses and secondary market
Art foundation and their cooperation with other art market players
Artwork evaluation and investing in contemporary art
History of the art market
Art advisory for private clients
Business management for cultural projects
Design thinking and cultural projects
Marketing strategy for cultural projects
Brand management for cultural projects
Fundraising for cultural projects and sponsor relations
Museums and cultural spaces by brands
Art strategy for a brand — lecture from a partner company
PR and communications
SMM and digital marketing
Non-commercial activities of art business players and grant programmes
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