Students will learn about the art market ecosystem getting to know key players (organizations and personalities, processes, and trends).
The programme will help to understand the peculiarities of private and corporate collecting, artwork evaluation, sales, and logistics as well as legal and tax issues in the art business.
The course will also cover best practices in management, marketing, communications and fundraising for cultural initiatives.
Students will attend lectures on art history and current developments in contemporary art as well as the foundations of exhibition management and curatorial studies.
One of the specifics of the programme is attention to the role of art in companies’ activity: from art collaborations to Corporate Social Responsibility programs, and to employee loyalty initiatives and creativity and innovation potential development.
As part of special art business labs, together with program instructors and guest lecturers, students will work on projects delving into the key issues for the future development of the Russian contemporary art market: how to expand the collector community and make collecting part of contemporary lifestyle? How to unite the key players of the art market to establish a productive dialogue with the authorities? How to combine development in the Russian market with the gallery’s international strategy? How to ensure the transparency of the art market? Which innovative business models could be suitable for the Russian art market?
Programme graduates will be able to work in the fields of art management, gallery business, marketing, communications, and fundraising for cultural projects.
Starting from May 2020 programmes that cover different areas of contemporary art become a part of a new BHSAD and Universal University platform — Moscow School of Contemporary Art.
What makes the programme unique
Close study of international art market ecosystem
Well-rounded skill set for managing art projects
Students will learn what role art initiatives play within business organizations and brands so they can manage arts & business relationships on behalf of cultural institutions as well as advise businesses on their art strategies development.
During the programme students will study the history of contemporary art, current trends in the art market and foundations of curatorial studies and exhibition management.
Learning in professional environment
Along with the programme in art management and art business, MSCA also offers professional programmes in the fields of contemporary artist practice and curatorial studies.
Tutors and course leaders of MSCA are well-known art critics, art historians, gallerists, representatives of the Garage Museum of Contemporary art, V-A-C Foundation, Pushkin Museum of Fine Arts, Fragment Gallery, Cosmoscow international contemporary art fair.
The Board of MSCA includes experts from Russian and international institutions such as MMOMA, Tate Modern, White Cube Gallery, Royal Academy of Arts, Royal Drawing School, UCL Slade School of Fine Art among others.
Working on real-world projects
Individual career path
- Contemporary art ecosystem
- International art calendar: key events
- Economics and finance in contemporary art
- Specifics of the biggest art markets
- Career routes in contemporary art
- The foundations of art management
- Business communications in the art field
- Galleries: key players, gallery management (based on the examples of several galleries)
- Art fairs: locations, gallery participants, and audiences
- Art fair strategy for galleries
- Art fair management
- Auction houses and secondary market
- Art foundation and their cooperation with other art market players
- Corporate collections
- Artwork evaluation and investing in contemporary art
- History of the art market
- Art advisory for private clients
- Collectors’ clubs
- Business management for cultural projects
- Design thinking and cultural projects
- Marketing strategy for cultural projects
- Brand management for cultural projects
- Fundraising for cultural projects and sponsor relations
- Museums and cultural spaces by brands
- Art strategy for a brand — lecture from a partner company
- PR and communications
- SMM and digital marketing
- Non-commercial activities of art business players and grant programmes
How to apply
Some of the lectures from international experts are in English, therefore the recommended level of English is Upper Intermediate or higher.