Since its inception in 2008, Fashion Design has provided an unprecedented opportunity for undergraduate students and alumni to challenge, re-define and further establish the creative and professional landscape within Russia. The characteristics of this BA (Hons) Fashion Design Programme reflect the rapidly responsive nature of the fashion industry, one that demands creativity, originality and versatility in a changing global context.
Central to the programme rationale and its structure is the recognition of the current context and opportunities that exist within the current Russian fashion industry and its subsequent expansion at all market levels. The programme is designed to be flexible enough to meet the needs of the industry and to identify and respond to new developing markets, while providing a strong framework to ensure consistency of education and quality of results.
The course philosophy is to create a learning environment in which innovation, invention and originality are nurtured and championed. Students will be encouraged to achieve the necessary balance between imaginative visual ideas and commercial and professional considerations, which will allow them to either support or challenge prevailing fashion in an intelligent and thoughtful manner.
The programme continues to develop links with both the local and international fashion industry and provides students with live projects and professional feedback from visiting industry professionals.
Students will increasingly consider some of the key contemporary issues related to the fashion industry, such as the evolving role of the designer within a changing global context, sustainability and social responsibility. Overall, we aim to cultivate a learning environment to enable the development of independent, innovative and responsible fashion graduates with a thoughtful and imaginative approach to the ever-changing fashion industry, both locally and internationally.
Staff teaching on this course, themselves graduates from leading international art and design schools, are well regarded professionals and researchers within the discipline. Their professional insights on the current developments and their experience has a direct impact on the teaching.
International launch platforms
Final year students annually participate in the annual Degree Show at BHSAD which showcases their work to both public and industry. Selected Graduate’s also present their final degree collections at our annual Catwalk Show at Mercedez Benz Fashion Week, Russia with those collections annually published on Vogue Russia online. These launch platforms give our graduating students the professional endorsement to start their career’s whether they wish to establish their own labels, enter postgraduate study or gain employment in the industry both in Russia and internationally.
International industry collaborations
Learning spaces beyond the fashion workshops such as the Mac Rooms, Cinema Hall, Drawing and Photography Studios provide adaptive environments. Students are also encouraged to expand skills via cross-disciplinary workshop tasters in Ceramics, 3D Printing, Printmaking and Darkroom Techniques to cross-pollinate their armoury of skills in expansive new ways. The Learning Resources Centre at BHSAD offers access to a broad range of specialist books and journals, DVDs, videos, slides, and all the electronic resources including image and article databases, electronic books, and more.
The course has a strong connection with industry and integrates a range of live industry projects on an annual basis. These opportunities provide a challenging and professional framework for students to develop innovative design strategies within commercial constraints. Such collaborations support international work experience and internships providing opportunities for employment beyond graduation. Successful live projects have been developed with All Saints, Adidas Originals, JNBY, TopShop and LUSH.
Since its inception, the course has challenged existing stereotypes and spawned some of the most prominent and original fashion talent in Russia, with Graduates gaining internships and employment for the following labels: Adidas Originals, Eudon Choi, Haider Ackermann, Vetements, David Koma, Giles Deacon, Danielle Scutt, Louise Gray, Mary Katrantzou, Vika Gazinskaya, Ulyana Sergeenko and Oswald Boateng.
The Alumni community continues as an ambassador for this success both locally and internationally with features in The Guardian, Dazed & Confused, The Calvert Journal, Vogue Italia, Vogue Russia, Elle, SHOWstudio, Interview and i-D Magazine. The course has nurtured a new generation of original designers and creative disrupters who have subsequently set up their own labels as well as contributing to the wider discussion through industry collaborations with companies such as Puma, FIFA World Cup, Bergdorf Goodman and New York Fashion Week. Successful Alumni include Maria Jahnkoy who was shortlsited for the LVMH prize in 2017 and has gone on to world renowned success, Dasha Selyanova (ZDDZ) who's fans include Rita Ora and M.I.A. as well as Alisa Kuzembaeva who's innovative archithectural aesthetic has been loved and worn by Lady Gaga.
BHSAD is located within ‘Artplay’ a series of Soviet-era industrial factories that have been regenerated to form a creative hub within an arts district in east central Moscow. Fashion Design has evolved to encompass large open-plan professionally equipped Fashion workshops with plenty of natural light and 5-metre high ceilings.Our Fashion workshops replicate industry level environments with a range of industrial equipment and facilities that support and enhance the technical quality and craftsmanship of student work.
Year 1: Modules
In Year 1 the focus is on establishing core skills and knowledge in Design methodologies with a strong focus on developing visual, analytical and verbal research abilities and the evolution of a personal response. Students support their design ambitions through technical skills in traditional and experimental pattern-cutting techniques to enhance their design process and creative thinking. Fashion drawing and illustration sessions help students to create connections in 2D to 3D interpretation through a range of exciting design projects. Critical and cultrual studies lectures, seminars and tutorials provide the theoretical underpinning and intellectural enquiry into the subject.
Fashion Design Fundamentals 1: Introduction to Fashion Principles
Fashion Design Skills 1: Introduction to Fashion Function
Fashion Design Studio 1: Introduction to Fashion Application
Critical and Cultural Studies: L4 Fashion
Year 2: Modules
During year 2, more advanced creative and techncial approaches are explored preparing students thorugh a continued programme of key technical, contextual and design based learning that prepares them for the 'real world' rigour of live industry projects established in collaboration with our industry partners. These projects challenge the students’ entrepreneurial skills and their ability to design for and meet the demands of established brands through highly personal responses and characterful well executed project work.
Fashion Design Fundamentals 2: Fashion Principles
Fashion Design Skills 2: Fashion Function
Fashion Design Studio 2: Fashion Innovation
Critical and Cultural Studies: L5 Fashion
Year 3: Modules
The 3rd and final academic year of study is devoted to producing a final degree collection. Students are challenged to embrace, enhance and develop their own personal identity, research and design methodology, to enable them to successfully develop their practice beyond their own expectations. Such ambition requires full dedication and hardwork and students must be driven, self-motivated, independent and bring a full time commitment to their final year of study. Students also prepare and create their professional portfolio for their future career.
Fashion Design: Major Project
Critical and Cultural Studies: L6 Fashion Degree Essay
IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:
- CAE (Certificate in Advanced English);
- FCE (First Certificate in English).
If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.
The range of work in your portfolio should cover a broad spectrum of media, materials and approaches. Projects may be submitted in different disciplines including but not limited to graphics, drawing, painting, textile, photography, decorative art, design, web-design, animation.
First of all, the admission committee would like to see how you can generate and develop your ideas; that is why, besides finished projects, the portfolio should also include notebooks with sketches, sketchbooks, written works (articles, essays, if any). Please try to present examples of the best and most recent projects which reflect your creative abilities.
Your portfolio needs to be printed (А3 format or larger). Animation and CG works should be presented on CDs or memory sticks. It advisable to show photographs of large works which otherwise would be difficult to transport.
Prospective students will be asked questions regarding their education and professional background in order to make a final decision about admission on to the course. Please be ready to tell the interview panel about yourself, your design experience and projects in your portfolio.
You may be asked about the history of creation of a particular work and the context of its creation. The panel may ask you about well-known designers to learn about the influence of creative activities of other designers and artists on you, the reason why you follow them and the main incentive for your development in terms of your occupation.
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